To make money online all you need is a website and something to sell or a product to promote where you earn a percentage of the sale. It is as simple as that. That part is easy. The difficult part is getting people to visit your web site to buy what you are selling and this is where marketing techniques come in.

Marketing goods and services on the internet could either be frustrating or easy depending on which divide you are. Advertising is one of the key factors in making money in any business and internet businesses are no exceptions.

If you own your own website and are trying to make money with it, there is no way around it….you need to drive traffic to your website in order to generate sales and make money. And this is where advertising comes in.

There are various forms of free advertising techniques one can use to market his website and make money while working from home or where ever he or she likes.

Come to think of it, the single most expensive part of your business that eats away at your profit the most is advertising. But emphasis is laid here on those aspects of advertising that is free.

WORD OF MOUTH: Word of mouth is a form of advertising where you tell your friends and family members about your business. Every one of us has his or her circle of influence. Imagine your circle of friends, family and acquaintances, as your circle of influence.

Research has it that an average person knows 300 people on a friendly level. This is called "the 300 rule". Wedding planners tend to make reservations for 300 guests. Funeral directors tend to make room for 300 mourners. You get the idea.

As you know 300 people that you can influence, and these people in turn each knows other 300 people they can influence and on and on like that, it then simply goes to show that you can make fortunes utilizing this medium of advertising in promoting your business.

Here is the secret to your success. There are 300 people on this planet whom you have a reasonable amount of influence on. Take advantage of this fact. Make sure that every person within your own circle of influence knows that you are in business for yourself, and make sure they understand what your business offers.

If you get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign. Think about this for a moment.

ARTICLE WRITING: Writing articles is one of the easiest and most effective ways of generating free traffic to your website and getting free advertising. You can write your own article or have one written for you by Ghost writers so that you can post it on your own blogs, websites and email newsletter for free.

Once you have an article written where you are the author, you become an instant authority. When people find your article, read it and get some good information from it, they appreciate you. That appreciation quickly grows into trust and when they click the link in your article resource box to visit your website, they will be much likely to sign up with you in one of your recommended products. Remember, the more links you get on quality websites pointing back to you, the more money you will make online.

However, just writing an article is not an end on its own. There are factors you ought to consider before you start writing your article. These are:

- Determine the purpose of your article,
- Creating a compelling article headline,
- How to make your article interesting enough so they click on your resource link,
- How to write your article quickly and make it a viral marketing machine,
- How to spit and polish your article so it looks like you are a professional writer.

Of all these factors I dare say that your article heading could make or mar your advertising. If you don't write a good headline, you might as well get out of advertising right now. The bad news is that you can not make money in business without good headlines. The good news is anyone can write KILLER headlines…..Yes, I said anyone. And that includes you!

But remember that your headline is so important that it must accomplish these four points.

- It must have the potential to grab your targeted prospect's attention,
- It must answer this all important question in the minds of your prospects - "what is
in it for me",
- It should set the tone of the article, and,
- Finally, it should have a compelling resource box.

SUBMIT YOUR SITE TO THE SEARCH ENGINES; One of the best ways to get traffic to your site is to be listed in the search engines. That's when people go to Google and other search engines to search for different things and then find you. One way to doing this is to go directly to each search engine you want to be listed in and submit your site URL manually. But the more search engine you can get your site listed in, the more traffic you will get and the more money you will make.

If you want to get your site listed in as many search engines and directories as possible, I recommend using a tool like Search Engine Blaster which can submit your site to thousands of search engines automatically. The only draw back here is that in most cases it will take a few weeks or months (for Google and other top engines) for the search engines to begin spidering your site and ranking you. However, you will get traffic at the end of the day, and you will make sales and above all it is free advertising.

All the above advertising techniques, although they are free may not yield good results as fast as you would want it and this brings us to the last option we will consider here.

GOOGLE PAY-PER-CLICKS ADVERTISING; You can advertise your products on Google and other search engines and get instant access to over 100 million people in less than 10 minutes.

Of all the advertising opportunities available on the internet, the absolute best is Google Adwords.

What is Google Adwords?

Google Adwords is an online advertising medium that allows you to get your site ranked on the first page of the search results in Google instantly for virtually any keyword phrase you can imagine. In other words, when someone visits Google and types in "home based business" or "work from home" or any other keyword or keyword phrase, you can have a link for your website home page show up at the top always.

However, the only snag here is that it is an expensive venture as you most often pay dearly when your link is clinked, even though you can still control your budget reasonably. This is called pay-per-clicks. It is very unfortunate that though this is the absolute best solution to marketing online and leveraging your efforts almost immediately, the technique had always been very expensive for almost every marketer on the net except for the very few who have found a secret to getting around this and having their pay-per-clicks advertising FREE.

Nonetheless, there is a good news on this. You can now make all your Google Pay-Per-Clicks advertising FREE. A breakthrough secret had been discovered on how this can be done, and it is not by any means illegal. However, for lack of space, this will be treated some other day.