It is every website owner's wish to have as much traffic as possible towards their site. Not only does this build the site's page rank on search engines but also leads to more income for e-commerce enabled websites. Site owners are therefore actively investing in marketing and promotion of their sites with the ultimate goal of generating more traffic. Internet marketers on the other hand are coming up with new and creative ways of working round this time consuming and seemingly expensive endeavor that is e-marketing.

One of the best and proven methods of e-marketing is link directories and article submission. This involves writing SEO optimized articles that well highlights a link to your website, and posting these on article directories that are keen on search engine optimized content. Readers of these articles will then be directed to your website through the link, thereby generating traffic. A not so complicated task, it has proved to be very popular among e-marketers for it's a two- thronged approach to site promotion. Not only does the article provide highly rated website content, but the articles can be posted in several of these article directories widening the net from which traffic will come from.

Building higher traffic leads to higher visibility by search engines and therefore higher and better page ranks. A higher page rank has the multiplier effect of generating more traffic and with more traffic comes higher incomes from e-commerce enabled websites. It is therefore clear that all e-marketing efforts should be directed towards your website's visibility and therefore the need for link building through link directories. Search engines such as Google use technical analytical tools (such as Google Analytics) to rank websites according to their popularity. This popularity is simply the number of clicks the site gets from the search engine's listing, as well as the number of unique visits the site has, over time. It is building these visits that are the core of link building activities as well as content submission to article directories.

Such article and link building efforts should continually be done for success to be attained. It is not a one off task, as the link directories continually grow. New websites with fresh content are developed daily, and it is therefore of utmost important to track the progress of the link building efforts by generating of new content and building new links with these new websites. Search engines are also very keen on content that is relevant and up-to-date and will move fast to rank frequently updated sites higher than merely static sites.

For success to be achieved with article directories, the article content should be as relevant as possible and be posted in the most relevant category in the directories. The same applies to link directories where categories are available. This reduces any risk of having the link or the article being flagged and removed as spam by the directory owners. It is also important to, as much as possible, use manual directory posting. Search engines are keen to remove automatically posted links.
idea that you should get the best position in the search engine results. Important to also keep in mind is that your competitors also spent sleepless nights thinking of how to bolster their rankings on the search engines, say by employing better link building techniques. Therefore, you should also join in and use the right tools to maintain an effective link directory and keep you ahead of your competition.

To boost your link popularity, you can start by buying link directory software. The software is meant to automate your work of finding and linking with the right links for your link directory. Further, the software supports some preset categories hence will save you some valuable time when developing the links as well. You can even go further and customize the different categories to your specific needs and even delete the categories that you don't need using the software.

Some of the link directory tools available today also give you a wide choice of designs and templates to choose from so that you can personalize your link directory as much as you like. For instance, you can select the color of the template you wish for each of your different categories and even assign different colors to different links. The link directory software are available in different scripting languages, the common one being PHP, which can be installed on any operating system. Other scripts include CGI and JAVA although they are not as effective as PHP.

The whole idea of a link directory is to give you links in the most systematic manner possible. Thus, you must always arrange and mention your links in your link directory in an orderly manner as well.