Business, Publishing In The Modern Era with Digital Publishing


by 10x Marketing - Date: 2007-12-04 - Word Count: 379 Share This!

Businesses are wondering how they will manage to keep up in today’s digital world from a publisher’s standpoint. With instant access to almost any information on the web, it makes it challenging for paper publishers to first of all, compete with digital markets and markets specializing in digital information and find new ways in which to charge for easily accessible information. Information used to be purchased at bookstores, record stores and software stores. Now, the purchasing habits of people have changed considerably. For information based organizations that depend on the sales of content, in multiple formats whether it be music, research or articles, the challenge is keeping copy righted material profitable through digital publishing.

 

Digital Asset Management

Digital asset management for applications, help vendors of digital content manage, protect, and use their immense contentbases of proprietary digital assets, including images and photographs, animations, videos, and sound and music files. With new advances in content delivery , custom publishing through new technology in xml publishing , organizations can reuse, reproduce and gain a return on their already existing contentbase.

 

Several well-known companies have already made the move to digital publishing. Large content heavy businesses and companies use this new XML technology to move all of their existing content into a format that is reusable and adaptable to either create new products or reuse and redistribute existing products. These organizations use XML content servers to convert all forms of content instantly into XML and make it accessible to online users for a fee, paid through credit cards or similar types of billing. Small and large organizations are taking advantage of xml content servers. The most common industries moving towards XML content servers are content heavy insurance companies, encyclopedic information warehouses such as scientific journals, textbook manufacturers or other publishing houses like software user manuals or aviation flight manuals.

 

Considerably new, but fast growing adaptation of XML content servers are changing the way companies currently provide to the demand for online information content. Digital publishing is taking over as the way to publish in the modern era.

 

 

About the author : Melissa Peterman is a web content specialist for Innuity. For more information about

digital asset management, digital publishing, custom publishing, xml publishing, content delivery , go to www.marklogic.com.

 


Related Tags: custom publishing, digital publishing, digital asset management, xml publishing, content delivery

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