Choosing a link partner that would help you to grow your business and could result in real time profit is one of the most important and difficult task as it is a very responsible and crucial job. The role of backlinks can not be overlooked as it is one of the strongest ways to drag your website to the top indexed website category! Acquiring links is really a challenge for the search engine optimization rookie.

Before proceeding further in this quest, we should always keep in mind our fundamental reasons for making link exchanges as it would turn out our work easier!

Let me now enumerate the ways that would certainly help in choosing the best link partner for your website.

1.

Make sure, resources pages are indexed by Google: before looking for any link partner, always make sure that the pages of the resource website are indexed by the Google and especially that page where your link is going to appear.
2.

Use "Cached" link in the search result window: always make sure that you click on the cached link in the search result window because if you find your link there then this is a win-win situation for you otherwise you might have to look for some other partner.
3.

Check for the Number of links on the resource page: always make sure that you know the number of the links placed on the resource page. Ideally it should not go beyond 100 because in case, it is 200 or 300 then your website would be enjoying only bits and pieces.
4.

Beware of frames on resource page: it is really important, not to go for the websites that uses frames because the text and links in the frames are not indexed by the Google!
5.

Relativeness: always make a check for the theme of the website that it corresponds to the name and category appearing on the link pages. Always make sure that it relates to the business that your website is conducting because well organized links are always fruitful for your site and the visitors.
6.

Visibility: always make sure that the links are visible as people want to exchange links but they don't want people to leave their website through links to other websites, and they do not even provide a path to their link pages or make it very difficult to find.
7.

Consider Google PageRank: always consider the Google PageRank of the resource website as the PageRank system of Google weighs the amount of links that points towards your site. It also measures the quality of those incoming links.
8.

And last but not the least, most importantly identify sites that do not sell what you sell but that do have a high ranking for phrases that are important to you as well!