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Use your ebook to discover the specific problems in your specific niche. Then solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, improve your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking it down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes (Physical Product). Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalogue in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
Don't forget e-bay and other similar auction sites. These sites have hoards of traffic searching for information and are prepared to pay for it. You can sell the physical ebook on disk or some sites allow electronic delivery.
Promotional uses for ebooks are limited only by you imagination. So, what are you waiting for? Start writing your ebook. http://www.cheaptravelholidays.com/
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