Improve Your Online Business Image with Well-Written Website Content


by Michelle Strait - Date: 2006-12-28 - Word Count: 409 Share This!

Shortly before the 2006 mid-term elections, a promotional flyer found its way onto my porch. I don't recall much about the flyer except that it was terrible. Multiple misspellings, sentence fragments, and incoherent thoughts made the flyer unreadable. The flyers were all over the neighborhood, and I knew the unprofessional presentation would hurt the candidate. The same is true for online businesses.

As a business writer, I spend a lot of time doing internet research. It's disheartening to see so many business websites filled with awkward writing obviously created for search engines. Search engine placement is important, but website content should also read well. After all, people don't care how many keywords are on your website. They care about well-written content that tells them what they want to know.

Don't repel your visitors with badly-written website content. Here are a few suggestions:

1.Keep your expectations equal to your budget. Let's say you want 50 original articles or 50 pages of well-written content for your site. You want this, but your budget is $50. Plenty of writers will promise well-written content for cheap, but it's unlikely you'll receive high-quality results that are worth reading. Remember, you (usually) get what you pay for. You could even receive plagiarized material (I've seen entire websites stolen word for word).

Quality is just as important as quantity, maybe even more important. No one wants to read page after page of bad writing. If you can only afford $50, then find the best writer within your budget. Focus on quality instead of quantity. You may have to settle for less website content or articles than you originally wanted, but your website will be better for it.

2.Hire experienced writers. Writers aren't created simply from typing ability and Microsoft Word. The ability to create well-written website content comes from skill and effort. With that in mind, always review a writer's portfolio before hiring them.

Even without significant experience, a writer should have at least two or three samples for review. If the writing is awkward, sounds thrown together, or has grammatical errors, then you may want to consider another writer. Or at least be willing to perform proofreading and editing duties on the results.

Of course, you can ignore this advice and do all of your own writing. This is fine if your writing skills are in good shape. But if you haven't written since high school English class, read a few writing books or websites for tips. Your visitors will appreciate it.


Related Tags: content, online business, keyword, online, search engine, website content, well written, written

Michelle Strait is a business writer who provides writing services for businesses and individuals. She specializes in writing articles for websites and newsletters. Michelle is also an experienced ghostwriter, and author of an eBook entitled "Boogled by Google". Contact Michelle Strait by visiting http://www.michellestrait.com or write her at m.strait@michellestrait.com

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