Volvo's New S60 to Compete With Bmw and Audi
Volvo is planning to further enhance its model range with a new S60 saloon. The new saloon will be matched with BMW's 3-Series and Audi's A4. Aside from a S60 saloon, Volvo is also planning a new S40 hatchback which they plan of introducing in 2009 to 2010.
The new S60 Saloon will utilize the joint Ford/Volvo technology that supports the Mondeo and the S80.
It can be remembered that last year Volvo struggled in managing its overlapping of saloons namely the S40, S60, and S80. The problem faced by the Swedish carmaker was grave that it was near to squeezing out the S60 off the market completely.
Fortunately Volvo was not easily daunted and instead chooses to keep the S60 in its range to replace the current model hopefully in later part of 2009. The automaker also plans of replacing the S40 by 2010 instead of turning it into a four-door saloon it will be made into a five-door hatchback to compete with Audi's A3 and BMW 1-Series. The S40 name will also be changed to V30.
In addition since Volvo wants for its new S60 to compete with BMW 3-Series and Audi A4, it has to expand its external dimensions since the two models from Germany have also increased their sizes to match that of the presently offered S60.
Volvo's new S60 will sport a slightly longer wheelbase but to compete head on with the German pair, the Swedish automaker would have to do more with the S60 and that includes giving it with a much better styling that would still accommodate useful car accessories such as Lebra car bra, exceptional interior quality and of course an improved ride and handling.
It is no secret that finances in Ford is tight right now which means that Volvo engineers have to be more creative than usual on how they would come up with the needed chassis for the new S60.
The solution that they come up is to use engines derived from the Volvo-Ford parts bin. To compete with BMW and Audi, Volvo engineers would employ a 2.0 liter four-cylinder diesel and a powerful 2.2 liter diesel. To compete with the two German's six-cylinder diesels, Volvo will use its D5 family of five-pot oil burners. The Swedish carmaker will also make use of a turbocharged petrol engine with a 1.6 liter capacity that can produce the same power as 2.0 liter petrol but with better fuel economy and lower CO2 emissions.
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Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.
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