A Basic Guide To List Building
- Date: 2008-07-16 - Word Count: 591
Share This!
Without the list, your internet business is a non-entity. It's that simple. The lifeblood of online businesses such as network marketing or MLM and content-driven sites rely on their lists. In fact, every beginner and experienced internet marketer by now is probably familiar with the mantra, 'the money is on the list.' This is why careful attention is required in order to build a listing that is relevant to a specific marketing campaign. Here are some essential information you need to know about list building:
What, exactly, is a list?
It's simply a mailing list - a list of names and corresponding e-mail addresses, each of which represents a potential customer, subscriber or recruit. Each time you have news, updated information, a fresh article or video or are promoting a new product, you will be using this list to send e-mails to.
How lists are built
The most common way of building a list is through on-site invitations. Let's say you are promoting a weekly newsletter regarding pet care. Now a newsletter is completely useless if it doesn't have any readers, so your goal is to find as many subscribers as you can.
To do this, you must create an invitation from your website through a signup tag. This invitation must contain all the necessary information that your subscriber will need to fully understand what exactly it is you're offering. The opt-in invitation should be specific to a particular product or service you're trying to promote.
In this case, the tag should inform the recipient that it is an invitation to sign up for a weekly newsletter that will be sent through e-mail. Something like, 'To receive more tips or articles on pet care, sign up for my free weekly newsletter.'
Once the recipient agrees to be part of your listing, you can then keep his e-mail address in a database or spreadsheet. You could use a program to help you manage and organize this listing so e-mail addresses relevant to a particular product or service you have are easier to access.
The importance of effective list building
An effective list building effort should result to a quality list. A quality listing consists of individuals who belong to your target audience. If your website is about pet care, then the quality audience for you is one that is composed of pet owners and pet lovers. Anyone who is uninterested in pets will not and should not be part of your list building efforts.
The goal here is simple - effective list building helps you filter a segment of the huge market out there that will not respond favorably to your campaigns. With a quality list, you're more likely to interact with an audience who is more likely to participate in your marketing efforts, sign up for future offerings, become your recruits or referrals or even purchase from you.
Opting in
There is one very important thing you should remember about list building and that is permission. It is considered unethical practice for a legitimate online business such as yours to include e-mail addresses of people to your list when they did not agree to such an arrangement. Without an express permission from these people, your e-mail messages, no matter how well-intentioned, will be viewed as spam.
Effective list building involves permission-based marketing which comes in the form of the opt-in listing. The opt-in list is simply a list of e-mail addresses of people who agreed to a specific offer you made. Without this explicit expression of acceptance, you cannot and should not include these individuals in your list, no matter how tempting or valuable they are.
What, exactly, is a list?
It's simply a mailing list - a list of names and corresponding e-mail addresses, each of which represents a potential customer, subscriber or recruit. Each time you have news, updated information, a fresh article or video or are promoting a new product, you will be using this list to send e-mails to.
How lists are built
The most common way of building a list is through on-site invitations. Let's say you are promoting a weekly newsletter regarding pet care. Now a newsletter is completely useless if it doesn't have any readers, so your goal is to find as many subscribers as you can.
To do this, you must create an invitation from your website through a signup tag. This invitation must contain all the necessary information that your subscriber will need to fully understand what exactly it is you're offering. The opt-in invitation should be specific to a particular product or service you're trying to promote.
In this case, the tag should inform the recipient that it is an invitation to sign up for a weekly newsletter that will be sent through e-mail. Something like, 'To receive more tips or articles on pet care, sign up for my free weekly newsletter.'
Once the recipient agrees to be part of your listing, you can then keep his e-mail address in a database or spreadsheet. You could use a program to help you manage and organize this listing so e-mail addresses relevant to a particular product or service you have are easier to access.
The importance of effective list building
An effective list building effort should result to a quality list. A quality listing consists of individuals who belong to your target audience. If your website is about pet care, then the quality audience for you is one that is composed of pet owners and pet lovers. Anyone who is uninterested in pets will not and should not be part of your list building efforts.
The goal here is simple - effective list building helps you filter a segment of the huge market out there that will not respond favorably to your campaigns. With a quality list, you're more likely to interact with an audience who is more likely to participate in your marketing efforts, sign up for future offerings, become your recruits or referrals or even purchase from you.
Opting in
There is one very important thing you should remember about list building and that is permission. It is considered unethical practice for a legitimate online business such as yours to include e-mail addresses of people to your list when they did not agree to such an arrangement. Without an express permission from these people, your e-mail messages, no matter how well-intentioned, will be viewed as spam.
Effective list building involves permission-based marketing which comes in the form of the opt-in listing. The opt-in list is simply a list of e-mail addresses of people who agreed to a specific offer you made. Without this explicit expression of acceptance, you cannot and should not include these individuals in your list, no matter how tempting or valuable they are.
Related Tags: work from home, work at home, affiliate marketing, make money from home, make money at home, income from home, jobs from home, build a list, generate leads, leads generation, listing-building, online leads generation, leads generation online, home-b
Sign up for your FREE Complimentary Backdoor Access Pass Valued At $97! ""How To Mine Internet Gold!" at www.instantworkathomecash.com. Lisa will show you the strategies to generate Guaranteed Internet Cash! Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t