Let Google Refine Your Content For Relevance

by Peter Bostone - Date: 2010-05-31 - Word Count: 476 Share This!

You have started a new project and the niche you selected looks promising. The theme words you will give attention to get several thousand searches per month, and the competition on the search engine results pages is only a few thousand. This looks like a good start.

How many times maybe you have heard that content rules. Not many people can argue with that, but do you really know what your content really means to Google, Yahoo, MSN and all the other search engines? The search engines do not read your page, not in the sense a human reads a website and gets a meaning from it. Search engines like Google collect all the words on your page and insert them into a matrix. The phrase crunching computers determine the primary topic or proposition of your page from the number of occurrences of the individual words, and their proximity to the other words on the page. The algorithms then match the relevancy results of your page compared to the billions of other pages that have been collected and analyzed for relevance.

For all search engines like Google, and maybe especially Google, topical relevance is king and not content, not in the same manner that you consider it. The words on your webpage will get ranked for relevance on one or more topics or categories. You'll probably find 100 or maybe even more other factors that go into a Google ranking, most of which you will never learn, but the primary ranking variable must be the words on your page and their proximity to the other words in your page.

Is there any way to know if you are using the right words on your page? Google will explain should you ask. Do the best job that you could writing theme relevance into your webpage, publish it on your site, and navigate to the Google keyword tool and enter the URL for your webpage. Google will return an array of hundreds of keywords and keyword phrases that it considers most strongly related to the content of your URL.

If you thought you wrote a website about blue widgets and Google is returning results about ice cream sandwiches then you will know right away that you have missed the target. Go back to your editor and add more theme words in your article that are more closely related to blue widgets. Maybe you need to do more research. Run your page URL through the Google keyword tool again, and then again if you should need to, until the Google search results keep coming back squarely on topic.

The Google keyword tool ranks its search results by relevance. You should capitalize on this and make your page even more relevant to your keyword topic by duplicating the keywords and keyphrases on the Google results page and adding them to the words on your webpage.

Related Tags: article writing, free traffic, web traffic, keyword research, free web traffic

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