While the rest of the economy seems to be in a shambles, Direct TV, the premier satellite service in the world, is still going strong. Estimates for the third and fourth quarter show that the company is doing very well. On the surface, this may seem surprising. However, with all the features and benefits that Direct TV offers, it is easy to see why they are still able to gain customers.

Customers are still choosing to use Direct TV as their service provider and making the switch from cable in decent numbers. A number of reasons for this exist. One of the biggest reasons is their alliance with telecommunications companies. This allows them to offer more options for their service.

Some of these other options include phone services, high speed internet, and wireless connectivity. This matches what many of the cable companies are offering. Customers get to have all of these services together on a single monthly bill. Not only is a single bill easier to keep track of, but the customer also gets savings on the overall package.

Saving money is a huge factor when it comes to gaining new customers. Even as the economy falters, people still want high quality television service. When they realize they can get this service with Direct TV, along with much more at a comparatively lower cost, making the change makes sense. More channels and better service make it the smart choice for those looking for a television provider.

Beginning early in 2009, customers who get their television with an antenna will have to find another way to watch television. Broadcasts will become all digital, meaning that those antenna users will no longer be able get television signals out of the air. This means that they will have to choose to go with cable television, get a converter box, or make the switch to satellite television. With good prices and great service, Direct TV will likely see a huge influx of customers during this time.

Direct TV marketing will focus on getting these former antenna users to sign up for their service. Those who relied on antennas for all of their television will be amazed at all the choices they have when it comes to satellite television with Direct TV. Great programming with hundreds of channels will help to woo them away from simply getting one of the converter boxes.

Customers have access to sports channels that give them unparalleled control over how they view the game, and they get access to channels that even cable doesn't have. Add to that the high speed Internet and telephone and you have a package that can't lose.

Customers can choose from premium packages, basic packages, and a whole lot more when they choose to sign up with Direct TV. Regardless of how much television a person watches, the customer will be able to find a package that fits their lifestyle. Once they have Direct TV, they will wonder how they ever survived without it!