Strategies To Brand Yourself Into The Minds Of Your Prospects


by Jonathan Budd - Date: 2007-04-11 - Word Count: 363 Share This!

Branding can be incredibly powerful when incorporated into your network marketing business. The strategies I am about to share with you work most effectively in combination with using the internet to grow your network marketing business.

When you are using the internet to grow your organization, you will have prospects that are being funneled through your marketing funnel. It's at this point where you have the ability to do something very powerful with your prospects. You can brand yourself as an expert in their eyes.

When you brand yourself as an expert…prospects are NATURALLY attracted to work with you. How do you brand yourself as an expert? It's simple, you teach "how to" information instead of pitching people on your business opportunity.

This strategy applies whether you are offline or online. Say you meet someone for the first time and they ask what you do. You proceed to go off about a pitch for your business opportunity and tell them it's the hottest time to get in! They should get in now!

"yea right" they say. You have no credibility with this person, nor any trust.

Let's look at how we would do this with attraction marketing. When a stranger we meet asks what we do, we hand them a business card that says "Entrepreneurial Coach, Helping People Break Out Of The Routine To Live The Lifestyle They Want To Live." Or something along those lines.

Which do you think is going to stick out to a qualified prospect more? You just branded yourself in their mind. If this is a semi-qualified person who has thought about being an entrepreneur before…they are going to ASK YOU some questions. Not run the other way.

This works online even better. Because you have the ability to send multiple messages to prospects and leads you have generated, and use multiple strategies to brand yourself into their minds. On top of that, when you know how to market you are already talking to people interested in what you have to offer. Your conversion rates will be SKY HIGH.

Start applying attraction marketing, and the branding of yourself as an expert first and foremost and you will find people want to join you A LOT more.


Related Tags: strategy, attraction marketing, network marketing branding, influencing prospects, influence in mlm

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