PPC Advertising has become a very popular method for getting qualified traffic, building lists of interested individuals in specific niches, generating sales and, in several cases, reaching people around the world where it wouldn't have been either feasible or likely using traditional advertising methods.

Pay Per Click Advertising, if used correctly, can set you up financially, but used incorrectly, you can lose huge sums of money, fast. It's extremely important for people new to PPC to get the proper Pay Per Click education by reading one of the outstanding books on PPC Marketing before actually beginning and spending money.

There are many different companies that you can choose from for your Pay Per Click campaigns, Google Adwords, MSN, Yahoo Search Marketing, Kanoodle, Enhance and many more, but the undisputed king of Pay Per Click Marketing is Google Adwords. Google has modified their advertising rules many times now since starting out in 2002, but still has loyal following. It's estimated that Google gets apx. forty seven percent of all searches being performed on the Internet with Yahoo second at 23%, followed by Microsoft at 11%. Number 2 and 3 added together don't get nearly as much traffic on a regular basis as Google does. This means that placing your ad there could quite possibly bring you lots of qualified traffic. It also means that the competition for that traffic will be aggressive and may cost a lot to bid on, if you don't know what you're doing. Read on.

One of the recent changes that happened at Google was the ability to separate your "Search Ads" and "Content Ads" within your campaigns. When you use Google Adwords your ads will not only be shown within the Google marketplace, but also could be shown on other websites that that offer similar items or services and also on some of their "Partner Networks". Some of these partners are other Pay Per Click Advertising Companies just like themselves, but on a much smaller scale.

For you as an advertiser it's important that you keep these two methods separate when running your campaign. You can now either pay less money for the traffic you receive through the Content ads or you can boot them from your campaign entirely. I recommend that, if you feel you must run them, even at a lower cost, you place them in an entirely different campaign on their own. I know that it sounds like a big hassle, but there is a good reason for this. This good reason is tracking your ads. If you don't track your ads then you are losing money. It's important that you know exactly where your clicks and sales are coming from in order to get rid of waste and only pay for what is making you money. It's virtually impossible to do this when you have both Search and Content running in the same campaign.

If you're new this may seem like a lot of "chatter" to you. If that's the case, I highly recommend that you invest in a good book on Pay Per Click, as mentioned above. If you're not new, but this seems like a lot of extra work to you, look at it this way; you could be doing a labor job somewhere or be stuck in your day job for the rest of your life. Which seems worse now? Besides, once you set it up you'll be able to get rid of the garbage, only pay for what pays for itself, raise your profits by redirecting the money that you were wasting into other areas of your advertising portfolio and multiply your profits by doing so. Does this still sound like too much work? Get those PPC campaigns set up right the first time. Good luck!

Pay Per Click Advertising Can Either Make You Money or Cost You A Fortune. Learn Expert Tricks, Tactics And Resources For PPC Advertisers at PayPerClickFirm.net or by clicking on PPC Advertizing Services. Joe Stewart is a Webmaster and Internet Marketer That Earns Money Using Pay Per Click Marketing And SEO Methods.