Free Article Secrets of Trade Show Selling: #4
Most booths come standard with a 6' or 8' table and two chairs. If you REALLY need it, position the table as far to the BACK as possible so it doesn't block visitors from entering your space - and, if they're available, use tables that are as shallow as possible. Many exhibitors now try to incorporate a video presentation or an interactive computer program into their exhibit. These are powerful ways to capture attention and convey information, but they should be IN the booth - NOT at the edge of the aisle. Ideally, video monitors should be above shoulder height and mounted on your wall system.
As far as the chairs are concerned, get rid of them altogether. NO ONE should EVER sit down - EVER. Sitting conveys the message that you are tired, bored or busy - and no one wants to visit a booth staffed by tired, bored or busy representatives. Keep productive tension high by keeping everyone on their feet. Even if you have one of those rare booths where sales transactions are both initiated and consummated on the spot, you still don't need chairs. Instead, a small tabletop at standing height is ideal.
Finally, eliminate all physical and visual clutter. It bespeaks a lack of respect for your visitors. Use the rear walls for ALL signage, illustrations and, if you must have them at the show, brochures. A beautiful backdrop, a spotless piece of carpeting, a small storage cube and a few plants to add a natural element will meet your needs with a minimal sacrifice of floor space.
The bottom line of the fourth lesson "The Secrets of Trade Show Selling" series is to make sure you don't have "furnishing failures." Keep your space open and welcoming! Now let's move on to the next lesson where we will explore the "science of signage".
Related Tags: trade show marketing, trade show, trade show booth, trade show display, trade show exhibit, trade show selling
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Tips To Better Prepare Yourself For The House Buying Process
Everybody who has been through the process of buying a home will attest that it can turn into a very - Gain Qualified Prospects With The Cash Cow Sales Funnel
I've had the privilege to work with hundreds of sales and business people all working hard to make m - How To Write A Good Telemarketing Sales Script
By defining your specific selling process you will be able to apply a system that works over and ove - The Popularity Of Antique Cabinets Over The Years
Ever since collectors have been hoarding pieces of value and interest, antique cabinets have been ar - Guide In Selecting Clothes Hangers
One of the least respected areas in your home is your wardrobe. Most of the time it is stuffed with - Does Mattress Manufacturer In China Reliable?
The time we spend on bed is almost 1/3 of our whole life! So it's very important for everybody to se - What Makes A Good Salesperson
This fact is not hidden nor is this thesis cutting edge. There are a lot of personality and professi - Proper Preparation Prevents Poor Performance: Tips & Tools To Increase Productivity
Prior proper planning prevents poor performance. It may be a tongue twister, but it's important to r - Attractive Votive Candles
Impeccable range of candles and lanterns enhance home interiors. Simple yet elegant in design and fi - Sales Articles - Do You Want To Find Building Maintenance Supplies In Your Area?
Building maintenance supplies are among key factors to protect buildings against excessive depreciat
Most viewed articles in this category:
- Cold Calling - A Surprising Way To Gain Insider Information
If you knocked on all the doors in your neighborhood, you'd learn a lot about the people who live ar - How To Touch More Clients For Referrals
Interested in more referrals? Want to guarantee success in any referral marketing program? Here is a - How to Embrace and Thrive in Today's Buyer's Market
As fun as the last few years were to be in a piping hot real estate market, it's now time to accept - The Power of One
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some - Sell Your Customer What They Need
When it comes to selling your products it is important to ask your potential customers probing quest - Profiting With Private Label Rights
There are three basic rights you should know about when it comes to resale rights marketing. T - The Lazy Way to Increase Your Sales Immediately... without spending a penny!
Let’s start at the beginning… First up, how do you define an affiliate program, or affi - Your Sales Self-Image
All sales success is the result of a foundation grounded in right attitudes and positive self-esteem - Sales And Marketing - Let Others Do The Work
There are many different ways in which businesses of today approach potential prospects and customer - The Financial Influencer
In my last article, I talked about the four influencers you have to deal with in a B2B sale. The fou