It's hardly enough to play good music to gain world success and rule the world music scene. The success is usually accompanied by rumours, increasingly of a negative character. It's bad boys, women usually fancy.

Thus, similar attempts were applied by a lot of musicians and bands, however only few were successful. It's either absence of good ideas, or improper fulfilment of their bad-boy duties, however we can see just a few of them. To mention Eminem for example. The rap king was reported to hit paparazzi, assault fans, threaten by-passers with a gun, take drugs and beat his wife up. Another vivid example is rock-idol Ozzy Osborne. He is too old now to act as a bad boy, however, his fan-base still remember him biting the head off a live bat, mistaking it for a rubber toy at a concert of his own. The mistake cost him multiple blames of the Greenpeace, which forced him to check into a rehab for a treating course. Kid Rock, came to fame through regular beating up his wife Pamela Anderson, who finally filed for a divorce.

The title No 1 Enemy was collected by vocalist of the British punk rock band Sex Pistols Johnny Rotten 30 years ago. Their behavior, as much as their music, brought them to the national attention. On 1 December 1976 the band and members of the Bromley Contingent created a storm of publicity by swearing during an early evening live broadcast of Thames Television's Today program. Appearing as last-minute replacements for fellow EMI artists Queen, band and entourage took full advantage of the Green Room facilities, and consumed large amounts of alcohol. During the interview, Rotten used the word "sh**", and host Bill Grundy, who was drunk at the time, flirted openly with Siouxsie Sioux ("We'll meet afterwards, shall we?"). This prompted Jones to call Grundy a "dirty old man". Grundy responded by requesting that the band "say something outrageous",[18] to which Jones replied: "you dirty f**er . . . what a f**ing rotter". Their 1977 single, God Save the Queen, released to coincide with the Queen's Silver Jubilee, was widely regarded as an attack on the British monarchy and British Nationalism. The cover of the God Save the Queen single was designed the way the Queen worn an earring in her nose and her mouth was shut with a ribbon, wrapped around her face.

Johnny Rotten's behaviour was called the most popular event of the 1990s and positively effected success of the Sex Pistols in Europe and the USA. Mr. Rotten wasn't surprised by the consequences.

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