Should You Wholesale Your Time?
In general, the longer the project, the more likely it is that clients will demand a weekly or monthly rate rather than an hourly rate. There is also a high probability that your competitors will meet this customer expectation which puts pressure on you too to conform.
Amongst the benefits of wholesaling your time is the fact that you should be able to contract yourself for a set amount of time. The contract will provide you with some sense of security and allow you to plan ahead. It may even be prestigious to 'win' the business but one of the pitfalls is the opportunity cost that you may lose your presence in the marketplace. While you are 'away' you may give your competitors time to encroach on your territory or you may experience some downtime between jobs if you have not arranged otherwise.
Under some circumstances if the marketplace is short of people with your skills you may find you can contract yourself to the client at a higher rate than usual because the client sees value in knowing they have you 'on tap'. They may be willing to pay a premium to know they will never run out of what it is you have to offer.
Whether you decide to wholesale [discount] your time, or not, is a judgment call on your part but do not be too quick to discount especially if there will be some lag time for you to get back into the market. It is very easy to buckle to your client's demands when really it is an excuse for not charging what you are worth.
Before you agree to wholesale your time remember time is a non-renewable resource. Selling your time is what you do, be mindful of what you agree to because while you are out selling your time to one customer you can not be dealing with another.
Whether or not you can afford to wholesale your time comes down to the economic goals you have set for yourself: Have you priced yourself in a way that allows you to sell your time at a bulk rate and still achieve your profit goal?
Related Tags: money, time, price, self-employed, contractor, fee setting, time and money
Jane Francis is the author of 'Price Yourself Right: A guide to charging what you are worth' [ISBN 0-595-38601-6] which is available at Barnes & Noble (US), WH Smith (UK) and at amazon.com. You can read more at her blog: http://www.priceyourselfright.blogspot.com
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