The Magic of Credibility


by Derek Huizinga - Date: 2007-04-30 - Word Count: 438 Share This!

I want to cover the importance of testimonials on your squeeze page or email responder when selling your products (or affiliate products) to your niche. I would like to start with a simple comparison:

Let's talk about the difference between a good salesman and a credible salesman for a minute. You see, both salesman may have all the experience in the world (especially when it comes to receiving "no's" from customers), but there is a key difference between the good salesman and the credible salesman. A good salesman can meet you where you are with your needs in life and introduce a product's benefit to match up with those needs. That salesman simply SELLS the product: nothing more and nothing less. The credible salesman possesses the same traits; however, he makes more sales and retains more customers. Why is that? It's simple:

He can back up what he sells through other customers.

One of the toughest challenges I faced when first starting to convert traffic into targeted leads was not only a service that portrayed value to my visitors, but also digging from experience. I needed past satisfied clients to gain further knowledge and CREDIBILITY when it came to building my list for eventually selling my products.

So how did I finally do it?

Well I needed to get some testimonials. I needed ACTUAL customers to promote my newsletter and talk about it openly with other prospects who were targeted for my website. It was easy for me. I had a buddy in the landscaping business and another in a Polo Shirt business who desperately needed some system of client retention and follow-up.

No problem. I wrote some articles for them, did a few short-line flyers, and grabbed every current customer's name and email to provide them with services that were applicable and directly geared towards them. In other words, I put their businesses on Auto and let it drive itself after I did the initial promotional work.

This turned into 2 testimonials for me of which I threw up on my site. The result? After a week of tracking my conversions, the rate went from about 4% to 12%. That's 8 percent! I was only getting about 100 hits a day back then, so it went from 4 new leads to 12. But that was EVERY DAY. If I had 1000 hits a day, my leads would have increased from 40 to 120!

You see? It's exponential. Get traffic, get a good converting page, and get testimonials to seal the deal! That's a pretty simple answer to what can be a pretty self-induced confusing equation. Focus on the basics and let your product sell itself.


Related Tags: review, testimony, referrel, endorse

Derek Huizinga is an independent marketer for several affiliate programs and 2 companies based out of Grand Rapids, MI. He is working on his bachelor's degree (FINALLY) in business and plans on involving himself in independent contracts in the future. He has his own website for making money online at: http://www.jbrooksenterprises.com

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