The Magic of Credibility
Let's talk about the difference between a good salesman and a credible salesman for a minute. You see, both salesman may have all the experience in the world (especially when it comes to receiving "no's" from customers), but there is a key difference between the good salesman and the credible salesman. A good salesman can meet you where you are with your needs in life and introduce a product's benefit to match up with those needs. That salesman simply SELLS the product: nothing more and nothing less. The credible salesman possesses the same traits; however, he makes more sales and retains more customers. Why is that? It's simple:
He can back up what he sells through other customers.
One of the toughest challenges I faced when first starting to convert traffic into targeted leads was not only a service that portrayed value to my visitors, but also digging from experience. I needed past satisfied clients to gain further knowledge and CREDIBILITY when it came to building my list for eventually selling my products.
So how did I finally do it?
Well I needed to get some testimonials. I needed ACTUAL customers to promote my newsletter and talk about it openly with other prospects who were targeted for my website. It was easy for me. I had a buddy in the landscaping business and another in a Polo Shirt business who desperately needed some system of client retention and follow-up.
No problem. I wrote some articles for them, did a few short-line flyers, and grabbed every current customer's name and email to provide them with services that were applicable and directly geared towards them. In other words, I put their businesses on Auto and let it drive itself after I did the initial promotional work.
This turned into 2 testimonials for me of which I threw up on my site. The result? After a week of tracking my conversions, the rate went from about 4% to 12%. That's 8 percent! I was only getting about 100 hits a day back then, so it went from 4 new leads to 12. But that was EVERY DAY. If I had 1000 hits a day, my leads would have increased from 40 to 120!
You see? It's exponential. Get traffic, get a good converting page, and get testimonials to seal the deal! That's a pretty simple answer to what can be a pretty self-induced confusing equation. Focus on the basics and let your product sell itself.
Related Tags: review, testimony, referrel, endorse
Derek Huizinga is an independent marketer for several affiliate programs and 2 companies based out of Grand Rapids, MI. He is working on his bachelor's degree (FINALLY) in business and plans on involving himself in independent contracts in the future. He has his own website for making money online at: http://www.jbrooksenterprises.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil