Complimenting Your Marketing Budget-Using Other Avenues of Public Relations To Promote Your Company
One of the easiest ways to reach the public is the use of press releases. Press releases can inform the public on a wide variety of topics. These can include company promotions, appointments to positions, company involvement in charitable contributions and sponsorships, and other notable accomplishments or benchmarks. You can find out how to create press releases via the internet and by comparing press releases used by other companies and media outlets. Make sure that all your company information is included to insure optimal exposure. Once the press release is completed you should e-mail or fax to media outlets. This information can be found on websites of television stations, newspapers, magazines, and other publications. Often these releases will be picked up by multiple outlets that reach potential customers. When positive PR reaches the public about your company the exposure you receive is hard to measure. One company in Southern New Jersey participated in a Clean Across America Campaign for the Power Washers of North America (PWNA) that cleaned the Lincoln Memorial in Washington DC. Prior to the event media outlets were contacted and television stations showed up to cover the task. That was not the end of it, the newspaper reporters showed up for interviews of the participating companies. The local newspaper carried a feature story of the company in their own backyard. The calls and response this company received would have cost thousands and thousands of dollars for the paid advertisements in the same outlets. The fact that in each case it was a third party reporting the event is more effective than paid advertisements because of the appearance of being less self serving and more like an endorsement. The next item that can happen from this exposure is instant credibility for your company. You now are viewed as a leader or even an expert in your area. Again, it is hard to measure this type of positive PR
Donating services for certain causes and efforts can not only be beneficial to your marketing campaign but be personally rewarding. A common way many companies perform these services is through churches and local community groups. These groups take on any projects that rely on volunteer efforts. These efforts cost only time and the result is a long lasting impact in community PR and support. These projects can range from a community clean up day to contractor services donated to needy families in a community. The perception is that your company shows integrity and cares about the local community. These activities set your company apart from others as leaders in your particular industry. There are also opportunities to take some pictures to use in your company portfolio. This participation can also be promoted when you go to bid a job. When a potential customer is viewing your photo album or website and sees these examples it will again give you a leg up on the competition in perceived perception.
Another way is to be creative like one restaurant company did. They had a country western theme with a famous singer attached to the concept so they cooked up some meals and delivered them to the local country western radio station. Now the company and their products were broadcast to the masses for nothing more than time and effort. For anyone who has bought airtime on the radio realizes the cost of this form of advertisement. Many companies donate efforts during the holidays through donated meals, gift and food collections, and many other low cost creative efforts that get media attention. It is not uncommon to hear stories where a company promoted itself by thinking out of the box and being creative. When these efforts reach the media it will make your phones ring.
Many of us have an expertise or an idea that would be of interest to others. Put these ideas in writing and create articles for stories to be submitted to newspapers, magazines, or internet sources. These will help to further establish you has a leader and expert in your field. One printed story in a newspaper is worth many times more than a paid advertisement in the same newspaper. A copy of this article should be saved and incorporated in your company portfolio and promotions.
These efforts are mostly time consuming and cost little in actual dollars. We do not want to forget that time is money but, when there is opportunity explore some of these options. Do not be discouraged if your first press release is not picked up. Continue these efforts as they usually score eventual results that impact you and your company in a more rewarding fashion than actual spent dollars on other marketing campaigns.
Related Tags: articles, marketing, advertising, public relations, business, pr, press releases, donating services
Everett Abrams is on the Executive Board of Directors of the Power Washers of North America (PWNA) as President-Elect, Instructor for the Wood certification Class of the PWNA, and co-author of the "Exterior Wood Restoration" manual that is used to teach professionals across the country. Everett also participates on the Joint Coatings Committee of the Forest Products Laboratory. Everett Abrams is also President of Deck Restoration Plus, a franchise company that specializes in wood restoration.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Using Weights With Yoga - 3 Reasons Why You Should Be Doing It
By putting these two together that you are fulfilling the wants and desires of your respective syste - 3 Elements Of Your Classified Ad That Are Key For Your Success
Classified advertising is still an effective way to promote your products and services. When doing c - 2 Ways To Make Your Next Classified Ad Work
If you want to have success with classified advertising, then you will want to generate a lead. With - What Not To Do When Running Classified Ads
Classified ads are a great way to build your business brand and to get qualified prospects to your b - 6 Tips For Writing Winning Classified Ads
Are you currently running classified ads with little to no response? If so then you may benefit from - Best Ways To Market Your Product
Marketing the products properly to improve the sales rates is very important in any kind of business - Find The Best Digital Printing Services Company
Aside from price considerations, other aspects you need to look into include the company's turnaroun - Choosing Eco-friendly Designs For A Kitchen Cabinet - What Are The Advantages?
You may like the idea of having a bamboo kitchen cabinet if you have an environmentally friendly att - Choosing A Kitchen Cabinet - What You Need To Pay Attention Before Buying
You can turn you kitchen, which is the most often used place in your home, more appealing by install - Supply Promotional Bags To Extend Your Client Base
Although plastic shopping bags and tote bags are the most liked variety, it is worth noting that the
Most viewed articles in this category:
- Color Psychology - Logo Design
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our - Phonewords - 13, 1300 And 1800 Numbers As Marketing Tools
In the Concise Oxford Dictionary, image is described as "the character or reputation of a person or - How My Father Treated His High Blood Pressure Naturally?
My Father treated his high blood pressure problem in a natural way recently, without any doctor's tr - The Secret to Effective Business Card Marketing
Marketing a business may come in different forms. You may opt for print advertising or cash in on th - Putting Junkmail to Good Use in Your Company
The junkmail that you receive is just tipping over with treasure for you to use in your company. It - Create A Natural Looking Stone Wall With Joint Compound And A Stencil
Interior stone walls are expensive, tedious to install, and needless to say; a back breaking experie - Eyes Wide on the Internet
How could I get tired of advertising seminars or conferences? Not only can I count on scoring - Sports Betting Online
Online betting is just another rapidly growing diversion in the visual community. You will bet on th - Custom Banners Have the Power to Convince Target Audience
Are you eager to inform the masses about your new launch? It is quite obvious that you would really - Quartz Infrared Heaters: What's Not To Like?
In case you haven't heard, quartz infrared heaters are the "hot" item this heating season. Although