7 Reasons Why Most Internet Marketers Fail To Make The Big League!
If you're struggling to make more than a few dollars at internet marketing, this article is written for you. If you've been trying hard but are making little progress with your online business, I'm pretty confident that the seven points below will apply to you in varying degrees.
Therefore if you really want to earn the big dollars read this carefully and change the way you approach your marketing in the future.
Here are the 7 reasons why most internet marketers fail to earn the big bucks!
1. Failure To Think Big
I can't stress enough how important your mindset is when it comes to marketing. To get big results you have to think big traffic! A big problem is that many people who have a go at internet marketing do so on a part time basis. The part time approach leads to reduced expectations and therefore subconsciously you are limited to the scale you work with.
You have to condition yourself to think big, to ask the "what if" type questions. You must start to continually ask yourself "how do I scale this up?" List down your options for achieving a particular outcome and then prioritise those options so that you attack the one with the biggest potential return first!
This may sound obvious but as you'll see through the next 6 points, most of us are guilty of not following this advice.
Think big, get big results!
2. Failure To Budget & Plan
How many internet marketers plan their activities and set out a financial budget for achieving their goals? The minority, the same minority that make lots of money!
One of the biggest reasons marketers fail is because they don't invest enough cash into their business. Unlike the real world where there is always significant capital investment and ongoing reinvestment in order to achieve significant growth, marketers seem to want to become online millionaires without spending any money! With this mindset their chances of becoming a millionaire will always remain "virtual"!
What you need to do to succeed is set your goals, calculate the traffic you'll need to attract to achieve those goals and then budget or raise the cash to do it quickly! You can achieve big results by spending just a few thousand dollars over a few months. If you spend it well you'll see thousands of dollars coming back in well into the future.
It's all about scale. Anyone can make a dollar online. To make a million dollars all you have to do are the same things on a much larger scale!
3. Failure To Outsource
This really follows on from point 2. Because of the lack of investment in your business, you try and do everything you learn on your own. Well you won't hit the big time without help, especially if you're only part time!
You know you need links and content to make money. So instead of generating a few gradually on your own, spend some money! Invest in article submission services, get your content written for you and join some blog networks. Within a few short months you could have thousands of links in place driving thousands of visitors to your pages. Invest short term to scale your operation for the long term.
4. Failure To Network
All the top guys have a network of buddies who send each other traffic via email marketing. If you've got a product to sell, approach the guys with lots of traffic and big lists in your niche and ask them to help you, just make sure there is something in it for them!
If you just pull off one joint venture with a big list owner it will change your business forever. And consider this: the more you scale up your own operation, the more appealing you will be to potential partners. Scaling up your business is viral in nature, the more you make, the more opportunities will come your way!
5. Poor Prioritisation
Most newbie marketers would rather write an article or post on a forum than approach a potential JV partner. Most average marketers will spend time on tasks with limited rewards and put off the potential game changing tasks. Fear of rejection is the main reason. To hit the big time you have to overcome your fears and prioritise your activities. Concentrate on the high potential activities and outsource the rest!
6. Poor Research
How often do you write an article for example without having an idea as to the likely traffic it will attract? How often do you add a post to your blog without researching any keywords first? These are habits you need to break. Spend your time researching traffic potential and outsource the actual writing. Keyword research is essential.
7. Poor Copywriting
Finally there is no point in scaling up your traffic if your pages don't convert into sales. Conversion rates can transform your earnings. Unless you're a natural writer invest in the services of a professional copywriter, a couple of sales will usually pay for their services, but you get to keep making sales long into the future!
Well actually there is one more critical task that distinguishes between those that make it and those that don't! The top guys spend their time testing and tracking! Very few "amateurs" do any of that, they're too busy writing their own content! Continual tracking and testing means you can do more of what works and less of what doesn't so you don't waste your traffic!
Related Tags: internet marketing, viral marketing, online marketing, viral traffic
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