Ways to Keep Your Clients For a Lifetime


by Jack Wylde - Date: 2010-06-08 - Word Count: 505 Share This!

Do you want to own a team of supporters for your business so that you could have them to promote your business indirectly or directly? In fact, to many small businesses, owning a team of fans helps a lot. As they would not have a lot of money to be spent for purchasing a lot of advertising tools, the team of supporters would be helpful for them to promote the business well.

Whenever there are clients purchasing the products or services from your business, you have to try your best to keep them so that they would not only purchase from you once. You should make them purchase frequently and regularly from you and turn them to your loyal customers.

If you look at the example of Apple, you would surely understand the power of loyal fans. Whenever there are new products released from the company, the fans would try to attend the seminar and then queue to purchase the new products. Even though the products are not so user-friendly, they would still be willing to buy one for trial and this is definitely something which makes Steve Jobs delighted. If you want to become such a successful guy, you should learn how to build the business now.

First of all, business owners could keep in touch with their clients. When I say keep in touch I mean that you should contact them regularly even though they have not purchased from you for a long period of time. And when you contact them the email should not be selling the products. Instead, you should ask whether they are fine. It sounds stupid but it is touching to some of the buyers. They would know that you are their friends. At festivals, you could also send them cards.

Besides, you have to be yourself. Many businesses would follow the other businesses and they would lose their unique character. Among the countless sellers in the world of online business, you could hardly be remembered if you lack unique personality. Thus, you have to seek the way to show your business well so your customers would know that you are the only special one.

Apart from these, you may consider establishing a VIP zone for your customers to visit in your website. This would encourage curious visitors to buy something from you and become the VIP to see whether there is something special. You may also offer a special discount to the VIP so as to encourage them to buy more from you!

In order to make your clients proud of you, you can tell them good news regularly. For example, you can give some delightful sales figures and you can thank them for their hard work to promote the products for you. They would think that their work to promote your products to their friends or relatives is appreciated and they would work harder.

Gradually, but these techniques, you would be able to win the heart of your customers and they would become your loyal fans so your business would receive a solid backup!


If you are interested in more information, the Author shares the Car Hifi site and Auto he is using the techniques you learned in this article.n
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