Enjoy Success With Adwords By Avoiding These Simple Mistakes
- Date: 2010-02-16 - Word Count: 559
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Google Adwords has proven to be an extremely effective and result oriented advertising tool to get targeted traffic to your site. Adwords succeeds whether you use it to obtain leads, generate sales, or just to try new offers. You can sell anything from all over the globe, and you can sell it to a specific group of people by choosing the country, state, and the town they live in. But if you just jump in and start your enterprise without adequate research and suitable preparations, you will be apt to commit serious blunders, hindering your progress and causing additional complications. These are the 3 most common and mostly costly mistakes vendors encounter when dealing with Adwords:
1) Don't Reinvent The Wheel
You can become a victim of serious advertising errors while attempting to use Google Adwords for your advertising. This is especially true when you are trying to multi-task with too many things at once and allowing perfection to be a driving force. But that isn't the way it has to be. When you're online, you already have successful people making good return on their investment. So do your research and spy on your competition, look out for other marketers in your market who are placing similar ads. When you see an ad stay there for long, weeks altogether, it's a sign that the ad is making money or else the advertiser would have pulled it off. While copying is never a good idea, you can look at that ad for ideas to improve yours. This approach will keep you from having to create a new ad from scratch, and it will give you some handsome returns on your investment.
2) Bad Keyword Targeting
While you are developing a strategy for an Adwords campaign, you will want to be aware of the power of negative keywords, if you want to get the best return on your advertising investment. The incorporation of negative keywords into your advertising will decrease your expenses, and you will effectively zero in on those individuals who visit the landing page on your website. To designate a negative keyword, you simply place a minus (-) sign before the word. These keywords stop your campaign from going vague and untargeted, and make sure that only interested people get to see it. For any one keyword, there may be many related keywords that are not associated with your campaign. By removing those unassociated keywords from your keyword list, you will target visitors who are interested in exactly what you are offering, which will give you more targeted conversions and cost less over time.
3) Choking A Single Ad Group with Too Many Keywords
You should also focus on testing and optimizing your campaigns so you know which keywords are doing the job and which aren't. If you just place tons of keywords within one ad group, the popular keywords will be swarmed upon while your less popular keywords will get very few clicks. On the long term, this causes problem, as you won't be knowing what keywords got the highest clicks. Therefore, in the start only have 10 - 15 keywords per ad group so that you can clearly see which ones are working and remove the ones that aren't getting clicks. This will help you create a highly targeted campaign that's getting results due to the best converting keywords.
1) Don't Reinvent The Wheel
You can become a victim of serious advertising errors while attempting to use Google Adwords for your advertising. This is especially true when you are trying to multi-task with too many things at once and allowing perfection to be a driving force. But that isn't the way it has to be. When you're online, you already have successful people making good return on their investment. So do your research and spy on your competition, look out for other marketers in your market who are placing similar ads. When you see an ad stay there for long, weeks altogether, it's a sign that the ad is making money or else the advertiser would have pulled it off. While copying is never a good idea, you can look at that ad for ideas to improve yours. This approach will keep you from having to create a new ad from scratch, and it will give you some handsome returns on your investment.
2) Bad Keyword Targeting
While you are developing a strategy for an Adwords campaign, you will want to be aware of the power of negative keywords, if you want to get the best return on your advertising investment. The incorporation of negative keywords into your advertising will decrease your expenses, and you will effectively zero in on those individuals who visit the landing page on your website. To designate a negative keyword, you simply place a minus (-) sign before the word. These keywords stop your campaign from going vague and untargeted, and make sure that only interested people get to see it. For any one keyword, there may be many related keywords that are not associated with your campaign. By removing those unassociated keywords from your keyword list, you will target visitors who are interested in exactly what you are offering, which will give you more targeted conversions and cost less over time.
3) Choking A Single Ad Group with Too Many Keywords
You should also focus on testing and optimizing your campaigns so you know which keywords are doing the job and which aren't. If you just place tons of keywords within one ad group, the popular keywords will be swarmed upon while your less popular keywords will get very few clicks. On the long term, this causes problem, as you won't be knowing what keywords got the highest clicks. Therefore, in the start only have 10 - 15 keywords per ad group so that you can clearly see which ones are working and remove the ones that aren't getting clicks. This will help you create a highly targeted campaign that's getting results due to the best converting keywords.
Related Tags: internet marketing, internet business, make money online, affiliate marketing, online business
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