COLOCODE TECHNOLOGY - The Next Generation in Advertising
- Date: 2007-01-29 - Word Count: 757
Share This!
The human mind never fails to amaze me. Just when you thought that every idea or invention conceivable by man is already out there, another one suddenly emerges out of nowhere with the promise of making a significant impact in our everyday lives. To me, that's like magic.
In Southeast Asia, Singapore, the latest breakthrough that's creating a buzz in the info-communication, mass media and advertising circles is a form of new media technology called ColorCode. Basically,it is an "interactive" advertising medium, which many industry experts have touted as the next generation of advertising that is set to revolutionize the advertising landscape.
ColorCode technology was developed in South Korea several years ago but slowly but surely, this technology is grabbing the attention of major corporations with eBay, Amazon and adidas already adding it to their vast marketing arsenal.
To illustrate how ColorCode works, imagine this:
You're reading the papers one evening after work and you're captivated by an advertisement showcasing the latest mp3 player with the latest features. Being the tech junkie that you are, you get all hyped up but unfortunately it's way past closing time and you can't wait to drop by the showroom tomorrow to see and find out more on what that dream gadget has to offer.
Until then what can you do to immediately satisfy your irrepressible hunger for more information? Sure, you can visit their website but you don't own a laptop and you're in a bus an hour away from home. Enter ColorCode. You take out that trusty cellphone (which has an integrated camera) point, focus and snap a picture of a colored square matrix, approximately the size of your thumbnail, that's located somewhere at the bottom of the ad.
In a matter of seconds, you will receive full information and even a video of a sales representative giving you a guided tour and demonstration on every trick and turn that the product can do. An idea that's simple, practical yet sophisticated, little wonder advertisers can't stop cooing over ColorCode and singing its praises.
All you need to do is to ensure that your cellphone or any other camera integrated device has 35KB of free memory and simply download the free software from its parent company,ColorZip's website(www.colorzip.com) and you're all set to go. Compatibility issues are well covered as ColorCode works seamlessly with devices that are powered by largely popular and common platforms such as Java,Symbian, Microsoft Mobile, Linux and the up and coming Brew.
One advantage of ColorCode is that a user can request for information by pointing and shooting at a ColorCode target from more than five metres away and get this, it can also take the shape of your corporate logo, brand, labels or anything that your hyperactive cerebrum can come up with instead of the generic colored square.
Colorzip's engineers are also being kept busy at the moment by the management's aggressive vision to extend ColorCode's reach to apply to as many types of outdoor media as possible in the near future. At last count,ColorCode technology can be applied to banners, signages, posters, name cards, t-shirts, corporate gifts, premiums and would you believe it, they're planning to include it even on birthday cakes!
Now, for the icing on the cake. From the advertisers' perspective,you save valuable time and advertising budget on future outdoor media campaigns as all you would need to do is to update or add new content into your content management system. Just this fact alone gives ColorCode a seemingly unbeatable edge in the cutthroat and highly competitive advertising industry.
Bad news time. Currently, not all cellphone models are supported by ColorCode, but the team there is working overtime and pulling out all the stops to quickly expand its supported list in the coming months. Another thing to note, though it is one beyond Colorzip's control, is that users will be charged the prevailing mobile operator rates for downloading internet data in their respective countries.
Whether you like it or not, in time to come, as the human population progresses and evolves into one with a constantly insatiable hunger for knowledge and information, this latest technology will soon be very much a part of our everyday life and before you know it, you'll be embracing a new culture, a new code - the ColorCode.
Oh, and leaving your cellphone behind is not an option.
Fwahmi Avessel
Fwahmi Avessel is a mass communications graduate from the Management Development Institute of Singapore and has previously held positions in corporate marketing and communications. He is currently an independent researcher on Internet integrated marketing communications, new media technology & development.
In Southeast Asia, Singapore, the latest breakthrough that's creating a buzz in the info-communication, mass media and advertising circles is a form of new media technology called ColorCode. Basically,it is an "interactive" advertising medium, which many industry experts have touted as the next generation of advertising that is set to revolutionize the advertising landscape.
ColorCode technology was developed in South Korea several years ago but slowly but surely, this technology is grabbing the attention of major corporations with eBay, Amazon and adidas already adding it to their vast marketing arsenal.
To illustrate how ColorCode works, imagine this:
You're reading the papers one evening after work and you're captivated by an advertisement showcasing the latest mp3 player with the latest features. Being the tech junkie that you are, you get all hyped up but unfortunately it's way past closing time and you can't wait to drop by the showroom tomorrow to see and find out more on what that dream gadget has to offer.
Until then what can you do to immediately satisfy your irrepressible hunger for more information? Sure, you can visit their website but you don't own a laptop and you're in a bus an hour away from home. Enter ColorCode. You take out that trusty cellphone (which has an integrated camera) point, focus and snap a picture of a colored square matrix, approximately the size of your thumbnail, that's located somewhere at the bottom of the ad.
In a matter of seconds, you will receive full information and even a video of a sales representative giving you a guided tour and demonstration on every trick and turn that the product can do. An idea that's simple, practical yet sophisticated, little wonder advertisers can't stop cooing over ColorCode and singing its praises.
All you need to do is to ensure that your cellphone or any other camera integrated device has 35KB of free memory and simply download the free software from its parent company,ColorZip's website(www.colorzip.com) and you're all set to go. Compatibility issues are well covered as ColorCode works seamlessly with devices that are powered by largely popular and common platforms such as Java,Symbian, Microsoft Mobile, Linux and the up and coming Brew.
One advantage of ColorCode is that a user can request for information by pointing and shooting at a ColorCode target from more than five metres away and get this, it can also take the shape of your corporate logo, brand, labels or anything that your hyperactive cerebrum can come up with instead of the generic colored square.
Colorzip's engineers are also being kept busy at the moment by the management's aggressive vision to extend ColorCode's reach to apply to as many types of outdoor media as possible in the near future. At last count,ColorCode technology can be applied to banners, signages, posters, name cards, t-shirts, corporate gifts, premiums and would you believe it, they're planning to include it even on birthday cakes!
Now, for the icing on the cake. From the advertisers' perspective,you save valuable time and advertising budget on future outdoor media campaigns as all you would need to do is to update or add new content into your content management system. Just this fact alone gives ColorCode a seemingly unbeatable edge in the cutthroat and highly competitive advertising industry.
Bad news time. Currently, not all cellphone models are supported by ColorCode, but the team there is working overtime and pulling out all the stops to quickly expand its supported list in the coming months. Another thing to note, though it is one beyond Colorzip's control, is that users will be charged the prevailing mobile operator rates for downloading internet data in their respective countries.
Whether you like it or not, in time to come, as the human population progresses and evolves into one with a constantly insatiable hunger for knowledge and information, this latest technology will soon be very much a part of our everyday life and before you know it, you'll be embracing a new culture, a new code - the ColorCode.
Oh, and leaving your cellphone behind is not an option.
Fwahmi Avessel
Fwahmi Avessel is a mass communications graduate from the Management Development Institute of Singapore and has previously held positions in corporate marketing and communications. He is currently an independent researcher on Internet integrated marketing communications, new media technology & development.
Related Tags: software, new, technology, marketing, advertising, information, communication, application, mobile, development, innovation, cellphone, solutions, invention, latest, buzz, breakthrough, colorcode, colorzip, mass media, integrated
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Ringtones for Cell Phones 101
A ringtone is a sound file that is used on acellular or mobile phone. This smart idea was deve - Sony Reader PRS-505 Review - Is it Worth Your Money?
The Sony Reader 505 has become an attractively affordable ebook reader since the Sony Reader P - Prototyping knowledge: about an .STL file and how to save it?
Following are guidelines for exporting from typical CAD modelers:Most CAD systems, File Save a - Logitech Digital Video Security System
Since the dawn of time people have always been afraid of others coming into their cave, it's a - The History of GPS Technology
Normal 0 false false false MicrosoftInternetExplorer4 /* Sty - The Future of VOIP Technology
Normal 0 false false false MicrosoftInternetExplorer4 /* Sty - 10 Things You Need to Know About NY VOIP
Normal 0 false false false MicrosoftInternetExplorer4 /* Sty - Video Cameras
Today, video cameras are extremely affordable, very easy to use and offer high quality video a - Making Data Administration a Part of Your Small Business
At some point it will happen to every company no matter how big orsmall they are. System failu - How to Choose a New York VOIP Service Provider
New Yorkers know a good thing when they see it, and VOIP technology iscurrently taking the Emp
Most viewed articles in this category:
- Bluesnarfing
IntroductionBluetooth a short range wireless communication technology developed for use at home, off - Visibility Eto Erp and Six Sigma Profiled in Quality Digest
According to Stephen Carson, executive vice president for Visibility Corp., "Many project-based manu - Four Trends for Distributors: Facing the Forces of Change
The four definitive trends listed in the National Association of Wholesalers-Distributors' publicati - Gateway Laptop Review
You may consider the M255-E if you are thinking about purchasing a Gateway laptop. At first glance, - Ipod Buying Guide &Tips - Ipod, Nano, Shuffle
Buying Ipod is just like buying a piece of enjoy-ment. The first criteria is to buy something you w - Texas Cement Choose Batchmaster for Process Manufacturing Erp
BatchMaster Software, Inc. (www.batchmaster.com), a leading provider of ERP (enterprise resource pla - Industrial CRM Must be Preceded by Change Management
Entitled Smart Practices That Pay: Leveraging Information to Achieve Industrial Selling Results, thi - Canada's Cosmaceutical Wins With Batchmaster ERP
Cosmaceutical Research Lab, already the largest contract manufacturer for cosmetic products in weste - Science is the Real God
Every religion in the world claims that its particular God is almighty. However, there is nothing in - Still wondering what VoIP is about?
So what is VoIP? Internet telephony is a rapidly-growing phenomenon that shows no sign of slo