COLOCODE TECHNOLOGY - The Next Generation in Advertising


by Fwahmi Avessel - Date: 2007-01-29 - Word Count: 757 Share This!

The human mind never fails to amaze me. Just when you thought that every idea or invention conceivable by man is already out there, another one suddenly emerges out of nowhere with the promise of making a significant impact in our everyday lives. To me, that's like magic.

In Southeast Asia, Singapore, the latest breakthrough that's creating a buzz in the info-communication, mass media and advertising circles is a form of new media technology called ColorCode. Basically,it is an "interactive" advertising medium, which many industry experts have touted as the next generation of advertising that is set to revolutionize the advertising landscape.

ColorCode technology was developed in South Korea several years ago but slowly but surely, this technology is grabbing the attention of major corporations with eBay, Amazon and adidas already adding it to their vast marketing arsenal.

To illustrate how ColorCode works, imagine this:

You're reading the papers one evening after work and you're captivated by an advertisement showcasing the latest mp3 player with the latest features. Being the tech junkie that you are, you get all hyped up but unfortunately it's way past closing time and you can't wait to drop by the showroom tomorrow to see and find out more on what that dream gadget has to offer.

Until then what can you do to immediately satisfy your irrepressible hunger for more information? Sure, you can visit their website but you don't own a laptop and you're in a bus an hour away from home. Enter ColorCode. You take out that trusty cellphone (which has an integrated camera) point, focus and snap a picture of a colored square matrix, approximately the size of your thumbnail, that's located somewhere at the bottom of the ad.

In a matter of seconds, you will receive full information and even a video of a sales representative giving you a guided tour and demonstration on every trick and turn that the product can do. An idea that's simple, practical yet sophisticated, little wonder advertisers can't stop cooing over ColorCode and singing its praises.

All you need to do is to ensure that your cellphone or any other camera integrated device has 35KB of free memory and simply download the free software from its parent company,ColorZip's website(www.colorzip.com) and you're all set to go. Compatibility issues are well covered as ColorCode works seamlessly with devices that are powered by largely popular and common platforms such as Java,Symbian, Microsoft Mobile, Linux and the up and coming Brew.

One advantage of ColorCode is that a user can request for information by pointing and shooting at a ColorCode target from more than five metres away and get this, it can also take the shape of your corporate logo, brand, labels or anything that your hyperactive cerebrum can come up with instead of the generic colored square.

Colorzip's engineers are also being kept busy at the moment by the management's aggressive vision to extend ColorCode's reach to apply to as many types of outdoor media as possible in the near future. At last count,ColorCode technology can be applied to banners, signages, posters, name cards, t-shirts, corporate gifts, premiums and would you believe it, they're planning to include it even on birthday cakes!

Now, for the icing on the cake. From the advertisers' perspective,you save valuable time and advertising budget on future outdoor media campaigns as all you would need to do is to update or add new content into your content management system. Just this fact alone gives ColorCode a seemingly unbeatable edge in the cutthroat and highly competitive advertising industry.

Bad news time. Currently, not all cellphone models are supported by ColorCode, but the team there is working overtime and pulling out all the stops to quickly expand its supported list in the coming months. Another thing to note, though it is one beyond Colorzip's control, is that users will be charged the prevailing mobile operator rates for downloading internet data in their respective countries.

Whether you like it or not, in time to come, as the human population progresses and evolves into one with a constantly insatiable hunger for knowledge and information, this latest technology will soon be very much a part of our everyday life and before you know it, you'll be embracing a new culture, a new code - the ColorCode.

Oh, and leaving your cellphone behind is not an option.

Fwahmi Avessel

Fwahmi Avessel is a mass communications graduate from the Management Development Institute of Singapore and has previously held positions in corporate marketing and communications. He is currently an independent researcher on Internet integrated marketing communications, new media technology & development.



Related Tags: software, new, technology, marketing, advertising, information, communication, application, mobile, development, innovation, cellphone, solutions, invention, latest, buzz, breakthrough, colorcode, colorzip, mass media, integrated

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