Jewelry Is Its Own Decoration
Showcases are the most common way to show jewelry, and for good reason. Display cases often have mirrors for the interior sides and a dark colored, soft textured bottom (or display surface) so that each jewelry piece is extremely prominent. The protective glass of display cases also allows jewelry to be somewhat secure, giving the sales representative the responsibility of pulling each item for customer inspection. Though display cases are excellent and secure, they may also be difficult to manage if you need the display to be mobile. There are also display options that have the same simple display effect that are more easily transported.
Items such as gift boxes, necklace busts, ring trays, earring racks, bracelet forms and bars, and earring pads are some of the many jewelry display fixtures that keep focus on the jewelry rather than the display. Though these fixtures are less secure than display cases, they can virtually stand alone as the only thing needed to display each item. In the case of earring pads, bracelet bars and ring boxes, as many as thirty or forty items might be displayed on one or two fixtures. Some jewelers try to dress up their displays with sashes and clothes, or by coming up with creative homemade fixtures that are attractive and unique. Though these fixtures may get a customer to take a glance, they most likely won't be glancing at the right thing. Unless your display fixture is also for sale, keep it simple, and let the jewelry do the talking.
Whatever fixtures, props, or backgrounds are used in a jewelry display, the materials should be such that they do not compete with the items. The background needs to have a good contrast. This is not something that has a specific formula. Instead, it takes some artistic touch to see the difference. However, even the most simple of customers will know the difference instantly without even knowing why.
As written before, you cannot go wrong with display cases with a black or grey velvet surface. You may thing this is just too simple, but you are not taking into account how interesting and beautiful your jewelry is. In fine art museum you do not see elaborately textured and colored walls acting as the display foundation for beautiful paintings. The paintings speak for themselves, and so will your jewelry.
Related Tags: gridwalls, mannequins, store fixtures, slatwalls, store displays, showcases
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of showcases, display cases, and other store displays. For more information, please visit http://www.slstoredisplays.com.
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