Many website owners do not understand the importance of directories, some even question if directories are effective in their overall marketing campaign for their website. Many online businesses can increase web traffic, probability and rankings on search engines by just submitting sites to popular directories.

By submitting your website to directories there are so many benefits associated with this. The first benefit to acquiring free traffic from web directories is that it is an economical way to obtain website visitors.

Search engines continually search out new sites using robots or spiders, they follow the links on sites to other sites, and they then update their database with the new site that was found. A great way to market your website is to create free incoming links that point to your website, once you do this visitors will visit your site.. Posting links on web directories draws website users and builds one way links.

On a web directory, the links to various websites are put in groups depending on their subject matter. Many major search engines look at link popularity as a factor in calculating the ranking of a website, so to achieve a good ranking you will need to build relevant links back to your site, this is one of the most important marketing tactics when it comes to optimization. When first starting out with a new website it is hard figure out how to get links pointing back to your site. There are so many ways to do this, article, free directories, reciprocal link exchange, advertising, post to forums and posting to blogs.

Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Many webmaster don't understand the importance of web directories, the reason you need to include your site is because the web directories are indexed and your link will show up in searches, plus you get a link back to your site. When you are attempting to maximize the traffic that comes to your website, every little bit of promotion helps and web directories can help you gain a big chunk of that 20% of web traffic you have been missing out on.

One method of traffic is referrals from web directories. Many webmasters use directories to get traffic to their sites, the reason for this is that most are free but others all you need to do is place a reciprocal link on your site and they will link to you or purchase featured links and they place the links immediately on their directory.

One of the best directories to get listed in is called Dmoz. Many website owners list their sites in this directory, once Dmoz accepts the website the website ranking move up in the search engine results very quickly. Google and other search engines see Dmoz as a very reliable human edited directory. It is free but you must follow the guidelines of the directory or your site will not be accepted. Why stop at Dmoz there are so many other directories with very good page rank. Submit to many as you can, the more links the better.