Market Your Music
There are a number of reasons for this:
1. Because you are generating a number of new pages with each new post you are constantly making new content for search engines.
2. Apart from having more pages, all of the major search engine algorithms are aware of the nature of blogs and the constantly updated material. Once your blog has been indexed and identified as such it will cause the search engine robots to pay more attention and visit more frequently.
3. Pinging is a process where you notify the major search engines and blog directories of any updates to your blog. This can be set up so that it happens automatically every time you make a new posting. The real trick here is setting up your ping list so that it notifies all the important services. (The list is pretty long).
4. Tagging is also a very important part of the blogging process. This basically means that you "tag" your individual posts with relevant keywords which allow them to be categorized more easily by search engines, blog directories and social bookmarking sites.
5. Web 2.0 has been a buzz term on the Internet for little while now. Basically, it revolves around sites where you can search for and identify relevant information in a very similar fashion to the traditional search engines. The major difference is that the results are based on human ratings of the material rather than search engine robot algorithms. Social bookmarking sites are at the core of this movement. This is very relevant to how you go about promoting your blog as well.
What I have outlined above is a very basic outline of some of the reasons why blogging can be such an effective method to bring new visitors to your music. Like anything, blogging involves a set of skills and just throwing up a page on blogger or using the provided service with a Myspace profile will not bring you that many new visitors in isolation.
On the other hand, a properly optimized blog and correct use of pinging, tagging, social bookmarking, relevant commenting and several other devices will bring hundreds if not thousands of new listeners to your music.
As I said, of all the different available Internet promotion ideas I have found this to be the single most effective technique. I hope you have found this article useful and if you really want to grow your fan base start blogging!
Related Tags: market, marketing, mp3, online, music, sell, independent, indie
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