Get More Clicks for Your Dollar - 3 Steps to More Traffic With Less Money
Select Lower Priced Keywords - This sounds easy but it is difficult to find keywords that others are not already using. Obviously if a keyword phrase is relevant to your campaign and no one is using this keyword then you will only have to pay a nickel or less for the keyword. The problem is finding keywords that others are not using. There are many tools on the market that can help you find better keywords and I have used many of them. Basically these tools make variations of a keyword based on smart logic. For example, if your keyword is "finding singles" then the tool will add every city to the end of the phrase. So if some types in "finding singles in Cherry Town" you are covered. What are the chances someone else has this keyword phrase? Some of these tools are a waste of time and money, but there is one or two that I would recommend.
What is the keyword ROI? - Most people just throw together some keywords that Google suggest and create a campaign from the same old keyword choices. They then send all the traffic to one site for the entire campaign. If they make a sale or affiliate sale they really don't know which keyword helped make the sale. Real PPC experts monitor the cost of each keyword and the return on that investment. So for example, if my keyword is "baby toys" and need to know how much I am spending on this keyword versus how much I am making. There are several ways to monitor the ROI of keywords. There are software scripts that help you track the ROI of your keywords. Once again there is junk and there is gold. I use two methods to track ROI of my keywords and both are very reliable.
Find cousins of keywords - What are cousins of keywords? Well if you are promoting an affiliate that helps cure acne then obviously you will focus on acne keywords, but what are the cousins of acne? What about things teenagers are interested in? For example, gaming, clothes, music, dating, personal problems, etc…. The point is that teenagers have interest and may be searching on clothes keywords but might click on your acne advertisement. Finding cousins of keywords is not that difficult but it takes time.
Bottom line is that you must find lower cost keywords in your niche and cousins of the niche. Lowering your advertisement cost is key to the affiliate business and online business success.
Related Tags: google adwords, ppc advertising, affiliate advertising, ppc cost
For the best keyword tools, try visiting http://www.website-for-free.com/keyword_secrets.htm, a popular website that offers PPC advice, advice and resources to include information on PPC software and tools. Find out how to get FREE Google PPC advertising.
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