The real Secret of successful internet marketers.
- Date: 2007-11-02 - Word Count: 782
Share This!
The concept is simple. Write an ebook, get traffic to your site and make LOTS of money on the internet. And thousands of people try to do that every day. Some make some money, some don't. But do you know what the real SECRET of Wealthy Marketers is?
I can tell you in two words: Backend Products! A back-end product is a higher priced product you attempt to sell to your customer after they have purchased a low priced (or introductory) related product from you.
If someone bought a $37 ebook from a true wealthy marketer, that marketer would then attempt to sell them a product for $200, $ 500 or even $1000(by the way, for some reason, the response is better if the price is $197, $497, or $997. A true wealthy marketer knows that secret.
That's why cars, appliances, even houses sell for an odd number like that. You will never see a tv commercial for a new car for $25,000. It will be for $24, 997! Notice that next time you watch tv!) If you're not trying to sell back-end products to your customers, you are losing out on the real money! It is far easier to sell to existing customers than it is to sell to new ones who don't know or trust you.
If the first(low priced product such as an ebook) was incredible, and if you provided fast and friendly customer service, usually 20-30% of your customers will order your higher priced back-end products. But only if you offer it to them!
By the way, this technique is used with direct response tv ads(a direct response ad is where an 800 number is given, and viewers are asked to order right now!) Many of those ads actually LOSE money intially. But the wealthy marketer running those ads knows that he will make up for the loss and profit tremendously with the back end."
A good example is cosmetics or acne products. It may cost more to run the tv commercial than the total amount of money that comes in from the ad. But, in the case of the acne solution, the buyer must continue to use the product, so in this case the "back end" is not a one time order, but a continuous order, say each month, for as long as the customer needs it-maybe 6 months to a year or longer. So, instead of a one time sale of say $19.97 for an acne product, the customer is automatically shipped the product each month for 12 months. The $19.97 sale becomes a $239.64 sale!($19.97 x 12 = $239.64.)
This is called a continuitiy program and is used often in tv and other media as their "back end." On the internet, a continutity program(such as a membership site with a recurring monthly fee) can also be used by a wealthy marketer as a "back end." But for simplicity, we'll just confine ourselves to higher priced products as our "back end."
I was doing a radio interview a few years back with Terry Dean, an internet "guru" and a true wealthy marketer. (I think Terry actually retired in his early 30's! Proof that his methods worked!) Terry was telling me that he never made any real money on the internet until he started selling higher priced($497-$2997)products. In other words, this wealthy marketer was telling me that his success was all because he was selling back-end products! Wow!
Below are 7 killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package. Or if it is an ebook, have a digital flyer for your back-end product.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include an ad for your back-end product in each issue.
3. Mail(yes-snail mail!) your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include a "special offer" for your back-end product ad on that page.
5. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
6. Contact your customers by phone and ask them if they were happy with their purchase. You then tell them about your back-end product.
7. Send your customers a thank you letter by mail or e-mail. You then mention your back-end product somewhere on the letter.
You can become a wealthy marketer yourself if you apply this secret-offer a back-end product to your customers!
I can tell you in two words: Backend Products! A back-end product is a higher priced product you attempt to sell to your customer after they have purchased a low priced (or introductory) related product from you.
If someone bought a $37 ebook from a true wealthy marketer, that marketer would then attempt to sell them a product for $200, $ 500 or even $1000(by the way, for some reason, the response is better if the price is $197, $497, or $997. A true wealthy marketer knows that secret.
That's why cars, appliances, even houses sell for an odd number like that. You will never see a tv commercial for a new car for $25,000. It will be for $24, 997! Notice that next time you watch tv!) If you're not trying to sell back-end products to your customers, you are losing out on the real money! It is far easier to sell to existing customers than it is to sell to new ones who don't know or trust you.
If the first(low priced product such as an ebook) was incredible, and if you provided fast and friendly customer service, usually 20-30% of your customers will order your higher priced back-end products. But only if you offer it to them!
By the way, this technique is used with direct response tv ads(a direct response ad is where an 800 number is given, and viewers are asked to order right now!) Many of those ads actually LOSE money intially. But the wealthy marketer running those ads knows that he will make up for the loss and profit tremendously with the back end."
A good example is cosmetics or acne products. It may cost more to run the tv commercial than the total amount of money that comes in from the ad. But, in the case of the acne solution, the buyer must continue to use the product, so in this case the "back end" is not a one time order, but a continuous order, say each month, for as long as the customer needs it-maybe 6 months to a year or longer. So, instead of a one time sale of say $19.97 for an acne product, the customer is automatically shipped the product each month for 12 months. The $19.97 sale becomes a $239.64 sale!($19.97 x 12 = $239.64.)
This is called a continuitiy program and is used often in tv and other media as their "back end." On the internet, a continutity program(such as a membership site with a recurring monthly fee) can also be used by a wealthy marketer as a "back end." But for simplicity, we'll just confine ourselves to higher priced products as our "back end."
I was doing a radio interview a few years back with Terry Dean, an internet "guru" and a true wealthy marketer. (I think Terry actually retired in his early 30's! Proof that his methods worked!) Terry was telling me that he never made any real money on the internet until he started selling higher priced($497-$2997)products. In other words, this wealthy marketer was telling me that his success was all because he was selling back-end products! Wow!
Below are 7 killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package. Or if it is an ebook, have a digital flyer for your back-end product.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include an ad for your back-end product in each issue.
3. Mail(yes-snail mail!) your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include a "special offer" for your back-end product ad on that page.
5. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
6. Contact your customers by phone and ask them if they were happy with their purchase. You then tell them about your back-end product.
7. Send your customers a thank you letter by mail or e-mail. You then mention your back-end product somewhere on the letter.
You can become a wealthy marketer yourself if you apply this secret-offer a back-end product to your customers!
Related Tags: successful home based business, computer home based business, wealthy marketer, wealthymarketer, best home based computer business, computer home job work
John Abbott, a former radio broadcaster, is a successful Author, Speaker and Business Owner. He helps others achieve success in their own business. He specializes in Real Estate Investing and Internet Marketing. For more information, visit: Wealthy Marketer. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil