There are a number of reasons why audio books are enjoying such an enormous surge and in popularity, and why sellers of audio books can enjoy such a great stream of cash flow, month after month and year after year. Audio books run the gamut, from world famous actors reading the latest bestsellers, to specialty audio books designed to help salespeople be more successful and help business people improve their vocabulary.

One of the biggest reasons for the increasing popularity of audio books is the fact that more and more workers are spending ever increasing periods of time in the car. Whether it is the suburban worker commuting long hours into the city every week, the road warrior vying for that important deal or the high powered sales executive traveling from sales call to sales call, more and more of us are spending plenty of time in the car.

Audio books allow workers to harness this wasted time to learn about new business concepts, take up a new subject or simply enjoy the latest work of fiction or nonfiction.

Another reason for the success of the audio book is the ever increasing need to succeed. These days, more and more workers are being asked to accomplish more with fewer resources, and as companies large and small cut back on their education budgets it is falling to employees themselves to gain the knowledge they need to survive and move up within their organizations.

Audio books can certainly fit this bill, and the business development and career enhancement segments are two of the most important in the world of audio books.

Recent changes in the technology of audio books have also led to an increasing interest in the world of audio books. While the first audio books existed only as books on tape, these days audio books, from the latest bestsellers to the most esoteric business topics, are as likely to be found in CD format or even as downloadable MP3 files.

No matter what the reason for this interest in audio books there is a significant amount of money to be made in this space, and buyers of audio books are certainly an attractive base of consumers. As a group, buyers of audio books tend to have higher incomes, and to have a higher educational profile, than the public at large. This demographic profile, of course, makes those who purchase audio books on a regular basis a highly sought after, and potentially lucrative, market.

Niche markets are among the most powerful in the world of audio books, and those niches that focus on business topics and learning issues are among the most popular, and the most profitable. While everyone and their brother is selling audio versions of the latest fiction and nonfiction bestsellers, there is quite a bit less competition in these lower profile market, and this makes them a great space for the savvy entrepreneur.

When getting into the market for such audio books, it is important to do plenty of research in order to determine what the needs of your target audience really are, and to provide the audio books that best meet those needs. Meeting the needs of consumers, after all, is the cornerstone of any successful business. After you know exactly what your consumers are looking for, you will be in a much better position to meet their needs, and your business will profit as a result.

Selling audio books is certainly an exciting business, and providing the highly paid and highly educated audio book buying demographic with the products they crave can be a highly profitable business opportunity for the smart businessperson. As with any type of business it is important to do your homework and determine the nature of the marketplace, but the rewards of selling audio books are great indeed.