Some Basic Points About The Essentials Of A Good Marketing Plan
Before we start thinking about the essentials of a good marketing plan, let's remove the misconception from our brains that a marketing plan is a very complex thing to understand. You don't have to read a lot of thick books to know about the essentials of a good marketing plan. There are literally millions of small business owners who have never read a marketing book in their lives and still run their businesses successfully. The secret of marketing for these business owners all over the world is that they are very clear about their goals and they know how to achieve them.
Understand the Situation:
The basics of a good marketing plan are so simple that you can easily store them in your head. However, here are some points to give you a deeper understanding of the essentials of a good marketing plan. The first and most important point is that you should understand the situation clearly. How long has your product or service been on the market? What similar products or services in the market compete with you? What makes your product or service better than that of the competitors? If you are able to answer these questions quickly and concisely, then you are in a position to design a good marketing plan.
Size of the Market:
To understand the essentials of a good marketing plan, you must have knowledge of the market. First, you must know the size of the market. No matter how do you measure the market, whether in dollars or number of units consumed or by any other method, knowing the size of the market lets you set realistic goals? In addition to just numbers, you should also know other aspects of the market such as the economic condition of your target customers. What are the priorities of your prospective customers and how can you make their lives better?
Strategy and Tactics:
The third point is strategy. When you are clear about the situation and the size, then strategic planning becomes easier. Strategy entails concentrating on the target customers exactly at the time when they need your product or service the most. A good strategy is the central ingredient of a good marketing plan. The better your strategy, the better the results of your marketing plan will be.
The next step in the process is tactics. Tactics are the specific action steps you will take to achieve your goal. They are the implementation of what you have planned while designing the strategy.
Objective:
A solid and tangible objective is vital for getting positive results from a marketing plan. How do you set your objective? Be specific. Come up with a sales goal and a date that you will hit that goal. Both the number and the date must be very clearly defined while setting the objective. This objective will be important in analyzing the results of your marketing plan once the date of your objective has come and gone.
Related Tags: small business, business, business marketing
Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
Business Owners all across the country are joining "The Community of Small Business Owners" to receive and provide strategies, insight, tips, support and more on starting, managing, growing, and selling their businesses. As a member, you will have access to true Millionaire Business Owners who will provide strategies and tips from their real-life experiences. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your