How NLP Can Help You in Sales
Winning business in today's tough market can be challenging. In order to win you need to leverage all of the available sales tactics and strategies that will open doors and win business.
Using NLP in your sales presentation is one way of leveraging sales opportunities. However, chances are that many of those who first come across NLP wonder what it is all about, even if it appears in the context of influencing human behavior through the adoption and practice of certain established techniques and procedures. Actually, NLP stands for Neuro-linguistic Programming, where 'neuro' is something related to both mind and body, 'linguistic' is about language patterns or structures and 'programming' is devising ways and means of coordinating mind, body and language for shaping behavior so as to achieve better results than before in various walks of life. In a sense, NLP can help you in many ways, if only you get to know its techniques and how to use them for your benefit.
When you apply NLP in selling you have a high chance of increasing your customer satisfaction rating and your repeat business. As well as increasing sales it enables you to ensure that your products or services are a good match with your customers needs.
Learn to get rid of your sales phobias You can get rid of your sales phobias, if any, by going into the factors that cause your fear in the first place, with the help of NLP techniques. You can use NLP successfully in your selling to gain an unfair advantage over your competition. Use correctly it can direct the action of others in a subtle but effective way. By making what was once called "subliminal suggestions", it is possible to help a person think about owning the product or service before you even offer a trial close. You can also command a person to TALK to you when conducting cold calling or telemarketing presentation. NLP techniques help you to understand the power of matching, mirroring and pacing which will have a dramatic effect on your sales presentation.
• Direct face- to-face selling
• Client presentation to get information
• Voice-mail messages so they return a call
• Survey calls to generate interest
• Cold-call interviews with prospects
• Letters, memos, or conversations to influence
• Direct mail or brochures to create interest
• Telemarketing to open more doors
• Formal presentations to sell an idea or concept
• Information to help keep a prospect interested
Do you need to use NLP techniques all of the time? No. You only use them as and when you need them. For example: You use them when you are not happy with your sales results.
Related Tags: training, nlp, telemarketing, salesperson, custom, neuro-linguistic programming, sales presentation
Claudine Waskowycz is a veteran telemarketing, telesales and cold calling expert, who worked with dozens of organizations to transform their business and sales. She is also the author of "The Cold Calling Game ... is Up" (soon to be released) http://www.cchighlights4u.com.
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