Rss In A Nutshell: What It Is And What It Does


by By Chris Malta - Date: 2007-01-19 - Word Count: 220 Share This!

You've probably heard the term "RSS feeds" before, but if you're like most people, it doesn't mean much to you. However, if you sell online, it's high time you discover this powerful marketing tool and what it can do for your eBiz. According to Jeff Molander (http://www.ThoughtShapers.com), CEO of performance-marketing consulting practice, Molander and Associates, the potential of RSS as a promotional vehicle for online retailers is tremendous.

Really Simple Syndication-

That's what the letters stand for, but RSS is actually just a web feed format, or a means of transporting data across the web. It's often specified in XML (extensible markup language), which is simply the way the data inside a feed is structured. Says Molander, "Think of RSS as an internet plumbing system and XML as a standard way to transmit and receive data through those pipes."

You may already be using RSS feeds and not even realize it. If you get news updates through an information portal like Yahoo, Google, or BlogLines, those updates are powered by RSS behind the scenes. Like your plumbing system, it's in the background doing its job- you aren't supposed to see it.

A Multi-tasking Medium

Currently, RSS feeds are mostly used for syndicated data, like news or sports stats, made available by publishers. But e-marketers are starting to catch on to the possibilities this technology poses:


Related Tags: marketing, auction, online store, ecommerce, sell, rss feeds, estore, ebiz, performance marketing, feed blitz

Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Click Here for more FREE eBiz info from Entrepreneur Magazine Radio! Your Article Search Directory : Find in Articles

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