Bulk SMS servers will have a huge database containing mobile information of the recipients. SMS has gained popularity in the 21st century and the companies, seeing the popularity of SMS, use SMS for marketing their products. As business involves large target and mass campaigning, it is not an easier task and so they have thought of a marketing tool that can be used for campaigning about their products. Hence the new concept created is the Bulk SMS or Bulk Short Message Service. Bulk SMS is an exclusive type of system that an organization or an institution can be enabled for sending or receiving large number and volume of SMS or simply SMS in a bulk. The Bulk SMS follows a specific channel with particular bandwidth limitation. Bulk SMS senders can also receive delivery reports for the sent SMS.

The most useful feature of the Bulk SMS is that a single SMS can be forwarded to several users. You, as a sender, can decide the number of recipients. Minimum number of recipient is 1 and can be increased to a huge digit number also. Each and every user will be having a unique sender identification tag generated and the sender while sending Bulk SMS uses the same ID brand. Another important feature is the group functionality of the Bulk SMS. Many reputed companies are making use of Bulk SMS for promoting their product because of its low cost nature. Bulk SMS saves more money than print media campaign and is estimated to save up to 30 % of the total amount spent for printed media campaigning. Bulk SMS is highly dependable as the network coverage is good for a huge network area. Other than for promotional campaigns, it is also used for purposes like intimations and instructions. Bulk SMS is used for sending a message to many mobile phone users instantly. Another biggest advantage of Bulk SMS is its low cost factor as mentioned earlier.

Nowadays SMS messaging and Bulk SMS to friends are favorite time pass for youths. Even if you want to campaign for your product in the market, you can choose the Bulk SMS method, as it is the latest weapon used in the competitive business field.

The advantages of Bulk SMS in business are cost effectiveness, time saving, instant delivery of messages and instant measurable response for the sent SMS from the recipients. The Bulk SMS can be delivered without any geographical boundaries with guaranteed delivery to the recipients. This provides the users an opportunity to subscribe on the particular website for text messages relating to specials and promotions. In Bulk SMS the mobile unit of the user receives the message when the unit is on air and hence to receive a message it need not be switched on. As most of the mobile phone users use their phones most of the time, messages are checked before deletion and so the response time for the Bulk SMS will be within 48 hours after the user receives the message. The sender, after typing the SMS text, can send the bulk SMS to the recipients' mobile phones. An important thing to be focused is the number of characters used in a SMS need to be restricted to 160.