Choosing a freelance web designer; creative, techie or perfect mix?
The web designer revealed
If you go to a web design agency, web design teams will often be split into a 'backend' technical team and a 'frontend' creative team, all of whom may be referred to as web designers or web developers. These will most likely be bound together by good project management and probably involve additional web editorial or marketing input to bring the content of the website to life. So, when you choose a freelancer you are trying to find one person who either has varying degrees of all the above skillsets themselves, or who has access to these skillsets. No easy task!
Technical and creative teamwork
One way of getting to grips with the different roles played by the tecchies and the creatives is to think of the technical team as the mechanics who roll their sleeves up and get into the nitty gritty of designing the engine of the website; the database, the scripting and code. The creative team are like the interior designers furnishing the interior of the car and spraying on the paint. As well as the visual creatives you have the wordsmith creatives who lure visitors from the home page deeper into the site through their clever copywriting that makes visitors want to read more.
Match your freelancer's strengths with your business needs
Understanding the different roles played when you have a whole team of people working on your website will help you understand what to look for in a freelancer. Most likely the freelancer's strength will lie in one of the above areas and they may be weaker in the other areas. For example, you may have someone who is a whiz at the technical stuff but not so hot at the graphic design; and, is a site that is functional but perhaps not so visually appealing likely to achieve your goals? On the other hand, you may find someone whose visual designs look amazing but whose copy lacks the sparkle to entice prospects beyond the home page. As with most things it is all about weighing up what is most important to you and your business requirements.
At least if you are aware of whether your web designer's roots lay in the tecchie, visual or marketing sphere you will be clear about what you are getting for your money and where their potential strengths and weaknesses may lie. And, if you're really lucky you will find someone who is strong in all areas!
Related Tags: web, creative, freelance, a, perfect, mix, or, choosing, designer;, techie
Julia Odgers has over 10 years professional experience of web design, production and online marketing ranging from hands on design, editing and management to developing and implementing marketing strategies. She is currently working as a freelance web designer based between Poole and Bournemouth in Dorset focusing on offering affordable websites to small businesses and individuals. Visit her online at http://www.juliaodgers.co.uk Your Article Search Directory : Find in Articles
Recent articles in this category:
- Things To Know About Getting Visitors To Your Website
You Must Get Targeted Traffic To Your Business Website, Paid or Free.Let's face it! Without traffic
- Website Designing :better Buck Up For Better Conversion
Slow and steady wins the race. Is it? It may not be true for the realms of offshore web designing. W
- Know Basics Of Websites Before Designing Website For Your Specific Needs
Present is the age of internet and without having an online identity no organization or firm is comp
- Web Design Methodology
Since the budding of the internet the use of web has been increased by leaps and bounds due to boomi
- Indian Php Developers Is Cost-effective Web Development Solutions
PHP is an open source programming language which is used to create customized web development soluti
- Why A Logo
Pictures are a powerful medium of communication; they tend to stick with us. You could forget a line
- 8 Common Web Development Mistakes To Avoid
When you are ready to start with your online business the first thing which comes in front of you is
- Web Design- The Window To A World Of Success
It can take your business to the international level in a quick and easy way. Your website can take
- Only Basements - Perfect Basement Design Ideas In Ottawa And Montreal
An idea can change our lives. Any idea which is constructive offers great benefits. It can be anythi
- A Premium Website Helps In Creating Charisma In The Web World
Websites play a very important role in the advancement of a company. It is your website that forms a
Most viewed articles in this category:
- Why Custom Logo Design Matters-Are You Satisfied
Why custom logo design matters With so many companies competing for the same clients, it's becoming
- Internet Web Page Design
Internet web page design is something we must master if we are to build a successful internet busine
- Is your website innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. Al
- How to Get Profits from Your 404 Page not Found file.
"'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..."This
- The Psychology of Web Surfers
Here are some things you should know about web surfers: They are busy They
- Advantages of an Online Site Builder
There are numerous choices when it comes to building web sites. One of the first choices you will ha
- How To Create Clear Web Site Graphics (Part 2 of 2)
Web site graphics can spice up your web sites and increase stickability if used correctly.In this ar
- The Title An Accurate And Descriptive Summary
It's the little things that count. The obvious and most times overlooked are usually the most import
- How To Create Clear Web Site Graphics (Part 1 of 2)
Clear web site graphics can spice up your web sites and increase stickability if appropriately used.
- Building Community Websites Equals Success Online
In this article I will discuss how important is it to build community websites rather than straight