10 Inside Secrets to Google Adwords Part 2


by Ben Ehinger - Date: 2007-04-30 - Word Count: 276 Share This!

There are so many so called secrets out there for Google Adwords that it is hard to figure out which ones to use and which ones not to use. Here is part two of my series called "10 Inside Secrets to Google Adwords" Part 2.

10 Inside Secrets to Google Adwords Part 2, Secret #4 - Naming your ad group

When you name your ad group there are two reasons to use in order to pick one, for your own benefit to remember what it is, and two in order to get higher ranking with Google. Obviously the second reason is the best reason.

You need to name your ad group with the main keyword that you are using in each of your keywords. Example: keword list of "beating adwords", "buy beating adwords", and "purchase beating adwords", then you would name your ad group beating adwords.

10 Inside Secrets to Google Adwords Part 2, Secret #5 - Picking your Keywords

Picking your keywords is going to make all the difference in your campaign and profits. If you pick keywords that are to competitive, then you will pay too much for the keywords and cut into your profits. If you pick keywords that don't get enough searches it will take forever to make a sale.

Pick a good variety of keywords and keep your adgroups down to about 25 or less keywords. Also use exact match with your keywords to get better results.

So now you have two more secrets to add to your arsenal. You will have to wait for the next installment of the 10 Inside Secrets of Google Adwords Part 2. There will be a few more secrets in there and another installment.


Related Tags: google, ppc, google adwords, adwords, google adword, adword, beating adwords, adword google

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