Do you want to improve search engine placement for your website? Well there's a lot of seo technology and seo services out there, like SEO Elite that will help you with your search engine placement, but there's also a lot of free things that you can do on your own. There are two different areas of search engine optimization, on site and off site.

Let's start with on site. First and most obvious, is that you have to have good content, rich with the keywords you're targeting. If someone typed in your keywords and your site did come up, would they be happy with the content you're offering? If not, maybe you need to rethink your keywords or your content. If you need some help determining what keywords to use I suggest Wordtracker. Using their free tool will give you a good place to start, but if you really want to choose the absolute best keywords and get all the stats on the different possibilities, then you might want to upgrade, they offer accounts that last from just one day on to a year in order to accommodate your budget. Ideally you want keywords that are searched for a lot with not many competitors. Once you have your keywords, try to get them in your site as much as possible, without sounding obnoxious. For every picture on your site enter in alternate text, this is a great way to get your keywords in a few more times and it makes your website more accessible to the search engines and your disabled visitors who rely on the alternate text. Also, make sure to update your website frequently, everyday if possible, but at least once a week. These tips will improve search engine placement for your website, but there is more to do to get it to the top.

As long as you have good content, off site optimization is where you are really going to improve search engine placement. You want to get as many other websites as possible linking to your site; this gives you credibility with the search engines. A good way to do this is to submit your site to directories. You want to make sure that they have a good Google page rank (you can get Google toolbar and it will tell you the PR of every site you visit), 3 or higher is best. Many directories are free, but you may have to pay for some and if you want your site added quickly it will cost you a few bucks, but it is possible to do it for free. You will also want to get other websites within or related to your niche to link to you. Many webmasters are open to doing a link exchange, you link to their site and they'll link to yours. You don't just want a lot of sites linking back to you, you want good quality sites linking to you. The other thing you are going to want to do is take the articles you wrote (or had written) for your site that are keyword content rich and submit them to article directories with a link back to your site. Then when someone types in your keywords your article will appear and will drive traffic to your site which will in turn improve search engine placement for your site. Don't buy into "pay for traffic" scams. Search engines can tell when you're manipulating your website traffic. If you have good content and good articles then other websites that already have great traffic will be happy to post your article with a link to your website or add you to their recommended links and this will result in increased traffic. Follow these tips and pretty soon you'll see your search engine placement start to improve. It is possible to get started on a shoe string budget and within a few months have a top ranked website, but if you want things to move quicker or you have multiple sites you want to optimize, I suggest using a search engine optimization service like SEO Elite, it will really free up your time for more projects and will improve search engine placement of your site much more efficiently without you having to be internet savvy.