Pitching Oprah Magazine: How To Get Published In O Magazine & Instantly Skyrocket Your Sales
- Date: 2007-06-09 - Word Count: 674
Share This!
Getting published in O, the Oprah Magazine, is like winning the Academy Award. It's a distinction that validates your product like no other publication.
In fact, Getting published in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart--breast cancer. Thanks to Oprah magazine the issue is now visible on a grand scale.
Knowing how valuable it is to get published in O, you must consider your competition and understand that, just like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O magazine prides itself as a publication valuing beauty, courage, attention to the finer points of relationships, and people doing amazing things in the world.
Here Are 3 Things You Should Know If You Want to Be Published in O, The Oprah Magazine:
1. Your product packaging must be beautiful.
If your product packaging and product itself isn't an eye-stopper, it's most likely not going in O, The Oprah Magazine. Jeanine Boiko of J9 Public Relations, who placed her client Bonjour Fleurette in the magazine three times for three different products, has this rule of thumb:
"For a product to work in O, ask yourself this: if you walked past your product on the shelf somewhere, would it catch your eye and make you stop? It must have unique, attractive packaging that will photograph well. My advice, especially to new business owners, is to not play it cheap with packaging. At the end of the day, it's all about the draw of your packaging."
2. Your pitch must be meaningful.
So, before you make a pitch, heed the advice of The Oprah Magazine Executive Articles Editor Dawn Raffel who says the magazine teaches people how to live their best life: "It's about realizing your own greatest potential and also about making a contribution to others."
Whether you want to write about yourself, be written about, or write about someone else, ask yourself these two questions :
Are you making a difference in a big way?
Are you making a difference in a way that is important to Oprah?
Genevieve Piturro, founder of the Pajama Project, gets a "yes" on both counts. Her charity gives new pajamas to abused and poor kids, many whose mothers are in prison. Some of these children never owned any pajamas, and certainly not new ones. When you think about children going to sleep at night in a fresh pair of pajamas instead of tattered, dirty clothes, it conjures an image of safety and home.
Pitturo scored big on two points: She tapped into one of Oprah's key areas of importance: abused children. And she created a remarkable endeavor that attracted many people's interest, given the story’s emotional pull. It made me want to hurry and buy pajamas and donate money to this worthy cause.
3. Your pitch must be well-written.
O's readers expect the content to dig deep into emotional, physical, and spiritual well-being on many levels. Oprah's magazine delivers on this expectation by seeking out top authors and freelancers from the best national magazines and newspapers in the country. They look for writers from publications like the New York Times to Wired to write on topics as diverse as women slavery to how men really feel about breast implants to the death of a beloved dog.
You can either be interviewed by these experienced writers or write a feature on a topic that touches the heart of the O magazine reader.
It may take you 1 to 2 years to get published in O, The Oprah Magazine. But I've haven't met one soul who said it wasn't worth it.
Henry David Thoreau said, "If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours." So if getting in O is one of your dreams, keep advancing toward it with all the steadiness of a tulip reaching toward the sun.
In fact, Getting published in O helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart--breast cancer. Thanks to Oprah magazine the issue is now visible on a grand scale.
Knowing how valuable it is to get published in O, you must consider your competition and understand that, just like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O magazine prides itself as a publication valuing beauty, courage, attention to the finer points of relationships, and people doing amazing things in the world.
Here Are 3 Things You Should Know If You Want to Be Published in O, The Oprah Magazine:
1. Your product packaging must be beautiful.
If your product packaging and product itself isn't an eye-stopper, it's most likely not going in O, The Oprah Magazine. Jeanine Boiko of J9 Public Relations, who placed her client Bonjour Fleurette in the magazine three times for three different products, has this rule of thumb:
"For a product to work in O, ask yourself this: if you walked past your product on the shelf somewhere, would it catch your eye and make you stop? It must have unique, attractive packaging that will photograph well. My advice, especially to new business owners, is to not play it cheap with packaging. At the end of the day, it's all about the draw of your packaging."
2. Your pitch must be meaningful.
So, before you make a pitch, heed the advice of The Oprah Magazine Executive Articles Editor Dawn Raffel who says the magazine teaches people how to live their best life: "It's about realizing your own greatest potential and also about making a contribution to others."
Whether you want to write about yourself, be written about, or write about someone else, ask yourself these two questions :
Are you making a difference in a big way?
Are you making a difference in a way that is important to Oprah?
Genevieve Piturro, founder of the Pajama Project, gets a "yes" on both counts. Her charity gives new pajamas to abused and poor kids, many whose mothers are in prison. Some of these children never owned any pajamas, and certainly not new ones. When you think about children going to sleep at night in a fresh pair of pajamas instead of tattered, dirty clothes, it conjures an image of safety and home.
Pitturo scored big on two points: She tapped into one of Oprah's key areas of importance: abused children. And she created a remarkable endeavor that attracted many people's interest, given the story’s emotional pull. It made me want to hurry and buy pajamas and donate money to this worthy cause.
3. Your pitch must be well-written.
O's readers expect the content to dig deep into emotional, physical, and spiritual well-being on many levels. Oprah's magazine delivers on this expectation by seeking out top authors and freelancers from the best national magazines and newspapers in the country. They look for writers from publications like the New York Times to Wired to write on topics as diverse as women slavery to how men really feel about breast implants to the death of a beloved dog.
You can either be interviewed by these experienced writers or write a feature on a topic that touches the heart of the O magazine reader.
It may take you 1 to 2 years to get published in O, The Oprah Magazine. But I've haven't met one soul who said it wasn't worth it.
Henry David Thoreau said, "If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours." So if getting in O is one of your dreams, keep advancing toward it with all the steadiness of a tulip reaching toward the sun.
Related Tags: marketing, interview, promotion, publicity, pr, sell yourself, media training, national tv, media coaching, soundbites, print interview, oprah show
About the Author:
Media coach & marketing strategist, Susan Harrow, author of Sell Yourself without Selling Your Soul (HarperCollins) can help you understand what it takes to get into O magazine. To learn secrets from top publicists about how they got their clients in the magazine and to discover Oprah’s 10 hot buttons - topics that the editors are looking for, go to www.prsecretstore.com/otheoprahmagazine.html Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your