Good Content - The Awesome Route To Real Web Traffic
- Date: 2007-11-19 - Word Count: 391
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It's a proven fact that good content and useful information given to visitors gets them to enter a positive frame of mind. While people are largely wary of being pitched, or so to say, of being conned-yes, hyperbole and tall claims do put many off at the very outset, nobody minds genuinely useful, well-meaning nuggets of info and advice.
And it's all the better if this info is provided to the visitors free of cost, for that's a win-win situation for the prospect. He is more likely to take kindly to a friendly suggestion from a helping hand, one that has his confidence, rather than giving in to a promotion or publicity campaign that pops up all of a sudden from nowhere. If you have the visitor's well-being in mind, you are laying your business on a firm and solid foundation.
All the time trying to sell your product often proves counter-productive. After all, you don't have the visitor's valuable faith and trust with you right from the beginning in the present day and age where they are here, there and everywhere-the scams, rip-offs and money-making programs that aren't as good as they are made to sound in the publicity. To win his faith, talk to the visitor like you are actually his friend. That doesn't mean you are to deceive him, for we are talking in terms of your business being a laid on a firm and solid foundation.
It is very important to identify the profile of your target audience. In your copy, talk to him as if he is standing right in front of you. The more vivid the picture of the prospect in your mind, the smoother will be the communication between you and the prospect and the more will you enjoy his confidence.
If you are to sell a particular brand of hair oil, you could be starting off with what the visitor should essentially be looking for in a hair oil, and could gradually move on to talking about what sets your brand apart from others in the league, or rather what the USP (Unique Selling Point) of your product is. Links accompanying useful information definitely do have a great chance of having a large number of quality click-throughs. No wonder then that article-writing is indeed a great way to attract traffic to your website!
And it's all the better if this info is provided to the visitors free of cost, for that's a win-win situation for the prospect. He is more likely to take kindly to a friendly suggestion from a helping hand, one that has his confidence, rather than giving in to a promotion or publicity campaign that pops up all of a sudden from nowhere. If you have the visitor's well-being in mind, you are laying your business on a firm and solid foundation.
All the time trying to sell your product often proves counter-productive. After all, you don't have the visitor's valuable faith and trust with you right from the beginning in the present day and age where they are here, there and everywhere-the scams, rip-offs and money-making programs that aren't as good as they are made to sound in the publicity. To win his faith, talk to the visitor like you are actually his friend. That doesn't mean you are to deceive him, for we are talking in terms of your business being a laid on a firm and solid foundation.
It is very important to identify the profile of your target audience. In your copy, talk to him as if he is standing right in front of you. The more vivid the picture of the prospect in your mind, the smoother will be the communication between you and the prospect and the more will you enjoy his confidence.
If you are to sell a particular brand of hair oil, you could be starting off with what the visitor should essentially be looking for in a hair oil, and could gradually move on to talking about what sets your brand apart from others in the league, or rather what the USP (Unique Selling Point) of your product is. Links accompanying useful information definitely do have a great chance of having a large number of quality click-throughs. No wonder then that article-writing is indeed a great way to attract traffic to your website!
Related Tags: articles, marketing, traffic, business, online, web, promotion
Victor, a copy editor by profession, is also an e-entrepreneur, and has been involved with a wide array of home-based business opportunities for the last eight years. He has hit upon hassle-free ways to carry on with panache in the fascinating and hugely rewarding world of turn-key businesses. As for money-making scams, they are here, there and everywhere. Don't be fooled. Genuine, time-honoured opportunities come to you as an eye-opener at rakeinthemoolah.com Your Article Search Directory : Find in Articles
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