Internet Marketing: The Five Essential Tools You Need

by Mario R. Churchill - Date: 2006-11-15 - Word Count: 546 Share This!

Since the rise of the Internet, people have been taking advantage of this technology, they have been using it as a tool for cheap communication, for research in school projects and people have been also using the Internet to start their own business.

Existing businesses have also begun taking advantage of the Internet to promote their products and services. Besides, where else can you find cheap and a very public way to market your products and services?

The Internet today is used by almost everyone in the modern world. It is a very powerful tool that can let you compete with big companies in terms of advertising. Here are five Internet marketing tools that will allow you to market your business products and/or services in the Internet.

-Email account – The first thing you need to have when you want to be successful in Internet marketing is an email account. It is recommended that you should have a large capacity email account that can support large attachments, large storage space and also other features that you won't see in free email accounts. However, there are certain free email accounts that offer large capacity emails. You can consider these email accounts to really make use of your Internet marketing strategy.

-Auto responder – At the beginning of your Internet marketing campaign, you should expect that you would only be receiving limited amounts of email. With these emails, you can handle responding to it one by one. However, if your Internet marketing strategy is working, you will see that you will receive a lot of emails. You will receive inquiries, sales and also complaints. For your business to be successful and also build your reputation, you need to respond to these emails as soon as possible. You don't want to keep people from waiting for your emails. So, in order for you to respond to these emails, you will need an email auto responder.

-List server – Another tool you need is a list server. A list server is an essential management tool for your incoming inquiries, orders, requests and even complaints. A list server is a very effective tool that can send numerous emails all at once. Whether it be promotions of new products and services or other announcements regarding your business, a list server can do the job for you.

-PDF compiler – Time will come that you will need to distribute e-books and other online information products. To do this, you will need to put many of them into PDF format to avoid someone from copying it. There are different PDF compiler software programs available in the market, and most comes with tutorials.

-Website – Of course, to make all of these things work, you need a running website. A website is an effective Internet marketing tool that will allow you to showcase your products and services. You can put a lot of things in your website, such as downloadable e-books, and even short articles that will describe your company, the products or services you're offering and also why people needs your products.

These are the five most essential tools in Internet marketing. So, if you have an existing business or if you plan on starting a business, you can effectively have access to cheap or even free advertising by using the Internet.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on business ideas or brainstorming checkout his recommended websites.

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