Make Your Poster Design More Appealing With These Ideas


by charen smith - Date: 2010-03-03 - Word Count: 559 Share This!

Designing your print posters is no walk in the park. You need to consider maximizing the space you have in your poster printing. What can you put in there that would make it easy to grab the attention of your target audience? No matter the size and shape of your poster, the challenge is to find out how you can optimize your space so you can convey your message in the most effective way possible.

So what can you do to be effective in your marketing collateral despite the shape and size of your print posters? Here are some suggestions to help you be as eye-catching and appealing as possible that you're able to compete with the busy surroundings that catch your target clients' eyes.

Design with big fonts.
Emphasize your message using big fonts to attract your target audience. Fonts are not only for writing your message in your poster printing. Your fonts can also be used to design your poster concept. With bigger fonts, you'll be able to attract your target readers that it would be difficult for them not to look at your poster.

If you have a particular message that you would want your readers to see first, use your fonts to emphasize it. Make your 50% discount for example more prominent by using larger fonts in contrast to the rest of your copy.

The bottom line is to highlight the best in your message by writing them in a much larger font than the rest of your copy, and your target audience would surely not miss out on your offering.

Apply different color combinations.
Be creative and experiment with the combinations of your color and shades to provide contrasts in your poster print. Research proved that color can actually provide impact to your design especially if you were able to come up with the right combinations.

Use color to produce positive feelings.
The use of color can help you provide positive impressions and feelings from your target audience. As your colors can express the ideas and message that you have, they can therefore express the mood that will help increase the impact of your print posters. So make sure to play with the different colors available and optimize the mood that can make a positive impact on your target clients.

One advice though - be sure to combine your colors with the right images or symbols. You wouldn't want to convey the wrong message and confuse your target readers with what you really want to tell them.

Maximize your space.
Observe proper spacing that would help your target readers to breathe in between your design. Don't clutter your layout with too many elements that your target clients find it difficult to take in everything. You are only confusing them from your message and offer. Your aim should always be to make it simpler and easier for your target readers to get to your message. A busy layout not only tires your audience from reading your print poster, but it also lessens the impact of your offer. Hence, the need for white space. The more balanced your design and layout, the easier it would be for your audience to understand your message and take your offer.

Keep these ideas in mind and you'll be able to provide your target audience with a poster printing that is more than interesting - one that would make it difficult for them to resist.

Related Tags: poster printing, print posters

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