What Is The Ultimate Sales Prospecting Tool?
* Internet
* Television
* Billboards
* Cars
* Trucks
* Radio Stations
* Bus Stop Benches
* Daily Conversation
* In The Sky
* Magazines
* Newspapers
* Direct Mail
* Taxi Cabs
As consumers, we have unconsciously learned to filter out many, if not most of these advertisements. We have conditioned ourselves to act in such a way because it helps us to manage the constant flow of information. And as a result of this filtering process, we in turn improve the quality of our lives.
Advertisers understand how "we" (as consumers) think and behave and they will spend megabucks reaching us any way that they can get their message heard! As demonstrated above, they will advertise with one medium or a combination of several mediums to achieve their goal. Where does the mini tape recorder play in all this psychological nonsense?
The mini tape recorder is a sales prospecting tool that we can use as "sales professionals" to reach out to the most successful sales prospects. Yes, these advertisers that we as "consumers" filter out each and everyday are a fantastic source for business leads. These advertisers have money or have access to it and they want to grow their business. These are just a few characteristics of a great business prospect.
When you're on the highway and see a car detailed with an advertisement then get that mini tape recorder out, press play/record and record who the advertiser was and where you saw them. Why not just remember them? Because during the course of your working day you will come across hundreds of advertisements and you will not remember a majority of them. If you take the time to selectively record these "opportunities" then by week's end you will have assembled a large list of sales prospects.
When you begin calling on these sales prospects you will find that collecting these leads in such a manner will help you to instantly warm up your sales calls. Once you have located the name of your business contact you can open your sales call with a smile and say, "I was on the freeway this morning and saw one of your BRIGHT RED company cars. Wow! You could see that thing a mile away! This is (Your name) calling from (Your company) and the reason for my call is (State the exact reason for your call and include one or two benefit statements)." This type of lead generation is probably not used as often as you think and really makes cold call and sales prospecting fun. The more fun you have at work, the more you will sell! Oh yeah, one other thing, I heard that Wal-Mart has a sale on mini tape recorders maybe you should fast forward yourself over there, huh?
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Related Tags: cold call, telesales, resistance, frustration, cold calling, telephone selling, difficult prospects
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect's curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at http://www.mrcoldcall.com
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