In order to own, run, and maintain an internet business online, your website must have quality articles. Every experienced and successful online marketer knows this and has embraced this concept. There is simply no way around it -- PERIOD. Even those who don't have websites, but are frequent internet users, knows this very well. Articles quench the thirst for information and expand the knowledge of the people. Plus, articles provide many other benefits for the site.

The benefits that quality articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that they pertain to, or are relevant to his or her own site. They become drawn to an exciting piece of information and are curious enough to click over to your site from another site or newsletter. Articles provide an increased level of confidence and trust which are then reassured and reinforced by your website and company.

Many articles provide benefits to both the company and its traffic. When the readers like the articles, they will most definately tell more of their friends, family and peers and recommend your site to them, providing you a larger volume of traffic. You have all heard that word of mouth is the best form of advertising there is. You will get a higher number of sales if your traffic trusts and believes in you. Your product or service will be much easier to sell when they believe you know what you are doing and talking about.

Ok, now we have established that articles are very important to a website and its business. Articles are crucial, and to keep ahead of the game, a site must have an article that either educates or informs the visitor. There is one dilemma though, not many people like writing articles.

Many website owners would rather spend their time on something else, and unless you are creative, or just happen to have a knack for writing, you could hire an outside source to produce your article content. The absolute most important part of any article is its originality. Plagiarism or copying of other articles is the worst possible thing that can be done, and could easily get you into trouble. The worst case scenario would be a hefty fine and/or jail time, along with destroying your credibility, and your online business as well.

So what are the options?

Well, for starters if you hate writing articles and you can't afford to hire people to write them for you, then I would look into getting what is called PLR articles. Private label rights articles are ones that have been created and written already, and the only thing you must do is re-write or alter the content of the article so that it then becomes your own original creation. There are numerous places and websites that offer either free plr articles or will supply you with a large amount of content on a monthly basis. These are usually called plr membership sites. They are a great way to obtain a very large amount of material for your website or business on a monthly or weekly basis.

Another way to get free articles is to allow other website owners which share the same subject or topic as yours, submit articles to your site. This would compliment your existing content, but the trade off of doing that is the articles would then have resource boxes that could link to, or direct the readers to a different site that is not yours. That's why it is so important to have your own articles so you cold use them to direct traffic to your website or business.

But, to truly feel the impact of what a good article can do for you, you must have originality in all of your articles. There are many article writers who do part time and freelance article writing jobs that charge only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

The investment you made for these articles would be worthwhile, since you can use them for all the benefits that you offer. You will also hold the copyrights to them and you will be able to use them anyway you want. That is clearly the best feature that original article content can present to you and your future success!

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