Top Search Engine Rankings and How to Achieve Them
Search Engine Optimization, or "SEO", is big business these days, and getting it right can be the different between being seen on the first page of a search engine and gaining a lot of new customers and clients, or being blocked and ignored by the search engines because of some default, intentional or otherwise. The search engine rankings operate according to a formula, which takes into account the number of other sites that link to yours, the amount of content on the site, the relevance of that content, the density of certain keywords, and other factors, usually kept secret by the search engines themselves.
A well-designed site with a lot of relevant, keyword-rich, content will certainly go a long way to ensuring a good placement on the search engines. Some companies try to cheat the system by "keyword-stuffing", where they attach non-relevant keywords to their site. However, this practice is often found out, and the website is punished by the search engines in question. It is often wise to engage in search engine submission, whereby the URL of your website is submitted to the search engine in question with the intention of alerting them to your website's presence.
Search engine placement is now one of the most important parts of any internet marketing campaign. The idea that anyone can search for one of your chosen keywords and arrive at your site through a search engine is one of the aims of a good website promotion strategy. This can often be helped along by supplementary campaigns such as postcards, flyers, and Pay-Par-Click AdWords campaigns.
Related Tags: seo, google, keywords, traffic, search, engine, optimization, ppc, ranking, positioning, ranked, optimized
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