Many network marketers especially the so called heavy hitters regard online MLM, the use of Internet to promote your multilevel marketing business, as an inferior method for prospecting and claim that it is over-hyped. Many of them in the past years build big downlines strictly by using offline methods and techniques and because they became successful that way the know little about the advantages of building a business online. So the question is do you need it in order to succeed today?

Well, if you already work offline taking advantage of traditional techniques to find new prospects and you do it successfully, perhaps moving your home business to the Internet is not necessary or a pressing matter that you should look into it immediately. It may be more prudent to find ways to increase the efficiency of the techniques that you are already using than add new ones to your arsenal. However even if you belong in that category you should seriously consider online network marketing as the world wide web can give you many advantages, especially for the years to come.

In case that you are starting right now, getting your home business online and start using the Internet for lead generation is a must. There are many reasons why you should do this, but three of them are the most important that can prove to you why you need to start using that medium as soon as possible.

First, the Internet is the future. While we already have it for so many years that it may sound like an old technology that had reached maturity, the truth is that we are still at the very beginning and we don't use the web to its full potential and capabilities both as businesses and surfers. As we move into the future more and more people especially in non-developed countries that don't currently have access to the Internet, would get sooner or later. Furthermore, the average time that someone spends online would increase and it would become the favorite medium of people for getting information, entertainment, and communicate. That's billion of eyes spending hours on the net everyday. Wouldn't you want to find a way to get your offer in front of them?

Second, it can offer great advantages to your online MLM business when it comes to automation. You can set up your own prospecting system that would drive traffic to your website, capture the contact info and email addresses of your visitors, and follow up with them with the help of an autoresponder trying to convert them to customers or distributors for your multilevel marketing opportunity. It only requires some initial effort to set it up and then only maintenance or future improvements to increase its efficiency. The Internet is a great tool for lead generation and staying in contact with your prospects that you shouldn't miss the opportunity to integrated it with your network marketing home business.

Third, it cannot be competed when it comes to the audience that you can reach. Thousands or even millions of people, depending on your niche, that may be interested in your offer may be only a click away from you. And all of this at an affordable cost compared with doing business offline with traditional advertising outlets.

Obviously there are many advantages for the individual that chooses online MLM for marketing his home business opportunity. Traditional methods won't die for sure in the future and may a be good thing to diversify to those prospecting methods, but compare them with Internet marketing and the cost in dollars and time for the value you get back and offline techniques start to seem very limited.