How to Really Excel at Article Writing
Article writing is one of the most powerful marketing tools in the internet today. It is preferred by most marketers because it is proven effective and it's for free. Online users, on the other hand, simply love it because it offers what they truly need -- quality information.
Here's how you can excel at article writing:
1. Define your audience. Before you even pick the topics to write about, it would help if you can get to know your readers first. How old are they? What are their pressing needs and questions? What is their profile? What kind of information they need? What puts them in a position of needing your expertise? What do they want to achieve? What is their educational background and level of comprehension? The more information you obtain about these people, the better your chances of making your articles highly targeted to their needs and demands.
2. Optimize your content. Don't forget the search engines when writing your articles. You need to ensure that you understand their algorithms so you can easily figure out how you can make your articles fare well on relevant searches. Make use of relevant keywords and strategically place them all throughout your content. Don't forget to observe appropriate keyword density (3% of your total word count) so you can still make your articles readable.
3. Deliver fresh information. You will be able to generate much more favorable response online if you write about topics that are relatively new. So, subscribe to relevant RSS feeds or constantly do your research to keep yourself posted about issues that may have direct impact on your chosen niche or on the lives of your potential clients.
4. Keep your articles short. As you might already know, the people to whom you are writing your articles for have very limited attention span. These people don't have the patience nor the time to sit in front of their computers for hours just to get the information they need. So, it's better if you can offer them the information they need without wasting their time. You can do this by making your articles relatively short and concise. If you are discussing about a very broad topic, you can break it up to several segments. Then, post your first article on submission sites and post your other articles on your website. This is one strategy that can help you promote further reading while increasing your page views all at the same time.
Related Tags: writing, article writing, article-marketing
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