Tips to Power Up Your Viral Marketing Campaign

by Jeremy Long Chia Teik - Date: 2008-07-16 - Word Count: 528 Share This!

Viral marketing acts in a way similar to the flu virus. It impacts greatly upon any online business. What viral marketing can do best is in its ability to bring you big positive results.

Being contagious, viral marketing will drive your marketing campaign in the way you have planned your marketing strategy. It will reveal viral effects that will touch upon your profit line positively.

If you desire to succeed in your marketing campaign, ensure the viral aspect of it all. Learn and apply these tips to power up your viral marketing campaign.

(1)Enable ease of communication

Suffice to say, your product or service has got to be known easily on the web; communication must be enhanced to the extent that when the viral effect goes into motion, the transfer of such information about your product or service would be instant and effortless. This will lead to prompt and positive results for your marketing campaign.

(2)Ensure planning for strategy changes

In any marketing campaign, it is important not to fail to plan. Planning should take into consideration factors such as the need for modification and scaling. Should there be any sign of changes in current strategy, the first thing to do is to rectify what is going wrong, and make the necessary modifications or changes to the current strategy. As far as scaling is concerned, it would be good to allow your strategy to scale easily from small to large to get good results.

(3)Alignment of strategy with current customer trends

This is an important tip to power up your viral marketing campaign. For whatever reason your campaign is drawn up to achieve eventually, the strategy must be in tandem with the current behavioural trends of customers. Such patterns normally reveal the underlying motivating factors for the purchases made. Your campaign will thus get the necessary information for the purpose of adjusting the current strategy.

(4)Make best use of available technology

There are indeed many ways to create an impact for your viral marketing campaign. Your strategy should reap real good results with several social bookmarking sites such as MySpace, Facebook, StumbleUpon, Squidoo, and Friendster, just to name a few. These sites provide golden opportunities to power up your campaign. You will be able to create the necessary impact and buzz.

(5)Build relationships generously

The process of building relationships with your customers requires some extent of generosity on your part. It would be productive if you could offer small freebies to customers. The viral effect will keep on increasing the visibility for your website and business too. It would need that extra mile to get good returns in the end.

(6)Enable co-ordination of viral marketing strategy

The co-ordination of viral marketing strategy with word-of-mouth referral system is definitely the best solution to power up your viral marketing campaign. An appreciative word about your product or service from some trusted person will be a positive help to further enhancing the image of yourself, your product or service, in the eyes of other referred customers.

In conclusion, viral marketing is definitely the way to do your online business. It is just awesome. Not only being effective, it is also explosive. Therefore, power it up for increase in site traffic and growth for your bottom line.

Related Tags: viral marketing tips, tips for viral marketing

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