Have you been trying to build your list, but it's just not happening?

Have you tried article writing but that didn't work either?

Are your articles getting opened, but you're not getting click thrus to your squeeze page?

There could be a number of reasons for this.

If your articles are getting opened then your title must be OK.

The next critical step is to have 2 or 3 short strong opening sentences or paragraphs…I've covered how to do this in an earlier article…you can probably find it if you search my name in the index.

If you've done both those things and you're still not getting many click thrus then you are losing them in the body…the "information segment" of your article.

After the promise of the title and the opening paragraph you must continue to hold your readers' attention. You must now fulfill their expectations. Your information must be concise, informative and to the point. Give your reader information that will be useful to them; information that can be immediately put into action. Your purpose is wherever possible to provide information that will make a positive change in your reader's life.

But, whatever you write…make it count!

This is a performance you are staging…your reader is your audience!

Have you ever been to a comedy show where the comic started to lose the audience? Often good manners will keep them in their seats for awhile but eventually if it gets bad enough they will leave.

You don't have the saving grace of good manners to keep your audience reading your article. If you're not delivering the goods in an interesting, informative and professional manner they will click away and look elsewhere.

If you think this might be an issue for you then perhaps you need to take some writing lessons?

Meantime, here are a few ideas that might help:

Create a plan for your article: opening, body, closing. A length of 300 to 500 words is a good size article.

Then set out 3 or 4 main points that you wish to cover in the body of your article, organize them into an order that lets the ideas flow, and devote a segment or paragraph to each.

Use numbered points if appropriate.

Break up your paragraphs-keep them short.

People don't like reading text in big blocks; it's hard to keep your place. So make sure there's lots of white space. I like to use semi-colons, dashes and 3 dots to allow me to make a series of short strong statements rather than a long run-on sentence.

Vary your sentence lengths…short, medium and long.

Make statements and let them stand out as a single line.

Don't repeat words in close proximity to each other. And finally: "write in haste and correct at leisure". If the ideas are flowing just get them down fast. You can easily come back and clean it up later.