How to Write a Traffic Pulling Ad for Adwords

by Robert Walter - Date: 2006-12-05 - Word Count: 271 Share This!

When writing ads for Google Adwords you want a title that grabs attention. You should put your keyword in the title. I also advise putting the keyword in the body and if possible in the display URL. Your keyword will be displayed in bold in the sponsored results. Your bolded keywords in the ad will catch the eye of the searcher.

Make sure that your ad is focused on benefits and everything you promise in an ad should be backed up on your landing page. If you promise something in your ad and don't deliver you will lose credibility with your visitors and that is just a waste of time.

Use a call to action phrase such as:

Visit Us
Learn Here
Buy Here
Buy Now
Sign Up
Browse
Order
Get a Quote

Google does not allow you to use Click Here as a call to action phrase. Google doesn't allow you to use superlatives in your ad description unless your claim is backed by a third party. Example of superlatives:

Best
Cheapest
#1
Number One

Try to make your Ad engage the visitor and give him a reason to want to click your ad instead of one of the competing ads.

Here is an example of a good ad that will get the visitor's attention. If the searcher typed "pay day loan" into his browser:

Pay Day Loan
Pay Day Loan - Get up to $500 in your
account in 24 hours. Sign up Free here.
http://example.com/Loan

The above ad would pull very well at Google. Our keyword is in the title, body, and display URL. We have promised a speedy service and used a strong call to action phrase.

Related Tags: google adwords, adwords, ppc marketing, pay per click marketing, ad copy, writing ads, traffic pulling ads

Robert Walter has been successfully marketing online for over 5 years. Learn how to master Adwords with his free mini course or get reviews of Killer Adwords Guides. Your Article Search Directory : Find in Articles

© The article above is copyrighted by it's author. You're allowed to distribute this work according to the Creative Commons Attribution-NoDerivs license.

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