Techniques to Getting More Visibility
People are putting a lot more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it's easier said than done. And you'd be thinking right. Plus, relationship-building takes time. That's why you must do all you can to be visible RIGHT NOW!
You're probably saying "But Cristina, I have my site, cards, brochures and all those memberships… I AM visible!" The secret lies in regularity and consistency.
Ask yourself: What am I doing consistently and regularly each day to get my name out there?
"Each day?" You ask. "But I have clients to take care of and a life." Yes, it's true, but you also have a business to run. That's why I've come up with some ideas to help get you started.
NO-COST VISIBILITY STRATEGY #1:
Start a blog and add content- and keyword-rich text. Be professional and informative. Don't make it an advertising page for your services, it'll turn visitors away. Link your blog from your website and vice-versa.
NO-COST VISIBILITY STRATEGY #2:
Write an article every week. Post it on your site and submit it to article submission sites. While you're at it, send it as a newsletter to your contacts and network, add it to your blog, and certainly add your best articles to your marketing kit.
NO-COST VISIBILITY STRATEGY #3:
Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you're not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven't contacted in a while-catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it's quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.
Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding "the world"-specifically your target market-that you are out there. There is only so much a website, business cards and brochures can do.
What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently-you start getting calls from unexpected places.
Copyright. Cristina Favreau. All rights reserved.
Related Tags: small business, entrepreneur, marketing, strategy, target market, visibility, relationship-building
Cristina Favreau helps professionals in the service industry get clients NOW! She makes marketing & self-promotion easy to understand & to implement. She starts at your level; usually after only one session, you'll identify where you're stuck in the marketing process & come up with immediate strategies to gain momentum & take immediate action. If you hate selling and you're tired of working hard without results, schedule a free 25-minute "Marketing Turnaround" session at http://www.cristinafavreau.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your