E-Book Businesses


by Alan King - Date: 2007-03-22 - Word Count: 466 Share This!

The key to any entrepreneurial operation is to find the market that wants the product. Whether you are seeking the audience for a new product or have a better way to produce an existing product, unless that audience knows you are selling, you are going to go broke. So, how do we reach them? The answer is a definitive "that depends."

In all likelihood, whatever it is that makes this your desired market will also suggest some means to reach them. Finding the audience for a history of the Rave culture is probably not best done by putting up posters in zoos, but on college campuses or music clubs might be workable places to start. So, what is it you intend to sell? You need to understand your market. Do you know how to reach them? Do they have money to spend on your product? Are they a small but fanatical market? Are they a larger and less intense market? Is this market growing or shrinking? Have you found a market, or have you found some trend that will be gone in a year? It is very possible to identify a market with a real need, but which they do not want met. Strange, but true. If you can't convince them, it is best to identify a new market.

Ebook businesses have the advantages and disadvantages in this realm. A well-designed web site can allow people who desire your products to find them in a web search, or through a link to some other site on the subject. The ability of the internet to allow enthusiasts to congregate virtually, even if this is not possible physically, allows previously unreachable niche audiences to be potentially profitable. However, you are also only going to reach those on the internet, a declining demographic but still a real consideration.

So, where does your potential market congregate on the internet? This is where the legwork comes in. There is no substitute for finding out yourself. Web searches, asking people known to be into the subject and following links is what it is all about, and evaluating content to separate places which are dead from those where the real fans are present.

Your customers can't buy Ebooks from you unless you have them to sell. This requires you to write, purchase or find public domain works to use as your initial stock, and those who desire them can find public domain works you can find. Especially if you intend to use a viral campaign with free samples to encourage purchases of other works or to advertise for some service, these will need to be created with that goal in mind. Overt advertisements are rarely entertaining in and of themselves. There are exceptions, but Moby Dick doesn't work as anything if it doesn't work as a whale.


Related Tags: online business, business, e books, potential market, guideleines

For more info on ebooks or to start your own Ebook Business

please check out the authors website at http://www.worldebookshop.com/

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