The Word 'Sales' Should Not Be Considered A Swear Word
The biggest thing that most people don't realize is that we are all selling from the moment we step foot out of bed in the morning. If you want the last donut in the bag, you have to convince the rest of the family on the idea that you deserve it. If you want to drive the nice vehicle to work, you have to convince you wife of why. If you would really rather not go to the Italian restaurant, you have to convince everyone else that wants to go, why Italian isn't the best idea and you would really rather have sushi. Well folks this is selling and we all do it every day.
We should all stop treating the word 'sell' as a swear word and just get over it already. The problem is the way that you're thinking about it, because in reality selling your wife on the idea of taking the good vehicle is exactly the same as selling a prospect on the idea of a product or service, other than the way you 'think' about it. You start thinking that because you don't "know" the person, it somehow makes it different than with your wife. But in reality, if you truly step back and look at the two, they are the same other than the way you perceive them.
I think it's time we all stop treating the word sales like a four letter word, and use it like it should be used. Any time that you're trying to convince another person to do something, you're selling. It's that simple. I think the master James Cash Penney said it best, "Salesmanship is limitless. Our very living is selling. We are all salespeople." Very true Mr. Penney, very true.
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Trevor Kugler - Co-founder of JRWfishing.com and founder of yourmoneyconnection.com Trevor has more than 15 years of business experience and currently raises his three year old daughter in the heart of trout fishing country - Montana.
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