Strategic Planning Begins With a Mission Statement and a Vision Statement
A sure-fire way to start the success of your business strategic planning process is to identify the foundation upon which your business was built. Lacking a well defined mission statement and equally communicated vision statement identifying your desired future will make the job a great deal more difficult. Rather like threading a needle and thread without tying a knot at its end, an undefined business floats its intended outcome with little to anchor its goals and strategic activities. "Your mission and vision statements should be used to help focus your business in terms of direction, leadership, and goal-setting ; mission and vision statements are the basis for your organization's strategic planning", said Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future.
"Visionary businesses excel because they set goals that relate directly to their mission and vision statements. They communicate their vision statement and vision-based goals to both customers and employees. They come up with strategic activities and daily/weekly/monthly actions to reach their goals and, over some period of time, achieve their vision. It is in this way that a business can control its own destiny, rather than let outside forces determine a business direction." A periodic review by management of your strategic planning actions will let you know if you have chosen the right strategic activities for your business. Additionally you can also make sure that the strategic planning activities you have chosen to implement are all supportive of your mission and vision statements. Use your mission and vision statements to chart and stay the course.
Need help with this? Go to www.missionvisionstatement.com and obtain Mission and Vision Statements: Your Path to a Successful Business Future - you will get well constructed exercises and examples to help you develop meaningful and useful mission and vision statements for your strategic planning process. Begin your process today!
Related Tags: strategic planning, strategic plan, business vision, vision statement, strategic planning process, mission statement, mission and vision statements, business strategic planning
Since 1986 Don has dedicated his expertise to helping business owners understand how to use clear, effective mission and vision statements, success goals and strategic planning to grow their businesses. With additional skills in leadership development, organizational dynamics and teambuilding, Don has extensive experience ranging from government agencies, (including a White House Commission for Small and Minority Businesses), new business owners, and to privately and publicly held companies. Don personally helped a prominent government organization turn around a multi-million dollar loss in less than 12 months by implementing a vision-driven strategic planning and leadership process.
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